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Sytel Delivers Fully Managed Cloud Solution for Kantar’s Global CATI Centres

Sytel has completed delivery of its Contact Centre as a Service (CCaaS) cloud platform for Kantar’s global market research centres. The platform supports the expected load of 3500+ concurrent telephone interviewers across 25+ countries, and allows any of the global Kantar businesses to run campaigns of any size and of any duration anywhere in the world.

The single global solution allows for instant and rapid growth as new countries join up, with operations in multiple countries scheduled for 2022. The system is fully managed by Sytel from its headquarters in Aylesbury in the UK.

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Dave Murray, Director of Technical Solutions at Kantar, commented

“Sytel’s solution supports multiple, segregated tenants, which allows our operating companies to remain separate, keeping control of client-sensitive data and deploying their own local configurations to maintain compliance and productivity.

“Sytel’s extensive experience, in both cloud hosting operations and support for CATI, together with their global leadership in predictive dialling were the key determinants in choosing them as our partner for this company-critical activity,” he said.

Kantar uses the Computer Assisted Telephone Interviewing (CATI) system provided by NIPO for interviewing and quota management, with the Sytel platform supporting local carriers connected back to the central solution.

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As the solution is software-only in the cloud, individual Kantar sites have no need to procure and manage infrastructure. Both the cloud servers and the dialler platform itself are fully managed by Sytel.

Interviewers need only a thin client that can access the system either from office or home, and a headset to make use of the WebRTC phone built into the browser.

Sytel have designed individual and centralised reports and customised a supervisor console specific to Kantar.

 “This project takes advantage of our all-round strengths in offering cloud solutions, and we are delighted to have been chosen by Kantar to be their partner on this global project,” said Michael McKinlay, CEO of Sytel. 

“Cloud operations can play a major role in improving business efficiency and yet allow local companies to still operate autonomously, as is the case with Kantar,” McKinlay said.

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[To share your insights with us, please write to sghosh@martechseries.com]

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