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Verisk’s Infutor Complete Suite of Identity Data Now Available in the Snowflake Media Data Cloud

Infutor, a Verisk business and consumer identity management expert, announced that its suite of identity data and identity resolution services are now available in Snowflake’s Media Data Cloud. This embedded integration gives Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate their first-party data within Snowflake’s Media Data Cloud and utilize data clean rooms.

“With Snowflake, we are extending Infutor’s identity resolution platform. All the scale, accuracy, and deterministic attributes we’ve spent decades assembling can now be serviced through an embedded integration,” said Gary Walter, CEO of Infutor. “We continue to invest in trusted alliances like Snowflake to help marketers build a better, 360-degree view of their customers in secure, privacy-forward environments.”

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Snowflake’s Media Data Cloud offers low-cost, high-speed data shares that reduce data friction, improve security and accelerate speed to market. Infutor’s embedded Identity Resolution function will take any number of consumer identity inputs, reconcile those to an individual in the Infutor TrueSource Identity Graph and return more intelligence to help unlock accurate insights on that identity.

“Infutor’s identity data and identity resolution services are essential for marketers to help better understand their best customers and to activate their contact databases,” said Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical of Snowflake. “With Infutor’s identity data and services now available as a function on the Snowflake Media Data Cloud, Infutor can deliver their unique data assets to our joint clients in a seamless, secure and near real-time model, without any data leaving the platform, thereby reducing friction and enhancing what is on the minds of many data marketers – data security and privacy.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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