Vibes Announces the Launch of Its Mobile Experience Platform with Integrated Salesforce Marketing Cloud

Vibes, the technology leader powering seamless mobile brand experiences across the consumer journey, announced it has launched its best-of-breed platform on Salesforce AppExchange, the world’s leading enterprise cloud marketplace designed to connect customers across industries with ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

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“Our presence on Salesforce AppExchange, in addition to our integration with SFMC, will give brands the ability to continue to double-down on mobile engagement strategies that optimize the consumer journey and drive continued revenue growth.”

By joining the Salesforce AppExchange partner marketplace, Vibes joins a community of more than 7,000 partners and 10 million customers, making the Vibes platform instantly available for Salesforce’s customers looking to make mobile marketing, loyalty, and servicing part of their seamless, integrated customer experience. Now, brands can reach consumers instantly through SMS, MMS, mobile wallet, and app push notifications and inbox.

On average, with the Vibes platform, brands see immediate rapid subscriber growth with a 98% retention rate and a 40x ROI for their Vibes-led mobile messaging programs. Vibes works with brands across retail, restaurants, hospitality, financial services, and health care industries to boost in-person and online revenue, increase consumer engagement, and grow loyalty through the delivery of timely, personalized messages. Customers also benefit from being able to deliver SMS messages at scale within a highly specific timeframe through the combination of Vibes’ platform message delivery optimization, high velocity global network, and status as one of four US Tier 1 aggregators with direct carrier connections.

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This launch on Salesforce AppExchange comes after the launch of Vibes’ integration with Salesforce Marketing Cloud’s (SFMC) Journey Builder in 2021. By unifying Vibes’ best-of-breed mobile messaging platform with Salesforce’s leading customer journey building solution, brands using SFMC Journey Builder can now deliver SMS messages with personalized customer experiences, including mobile wallet passes, at scale and map new automated paths in individual journeys using mobile engagement message data to trigger decision splits.

As a result, the Vibes SFMC Journey Builder integration increases engagement and conversion by optimizing the creation of automated, 1-to-1 omnichannel customer journeys using SMS in Journey Builder. Additional benefits for customers include:

• Enhanced personalization – Combine SFMC personalization tags, personalized Mobile Wallet passes, and unique landing pages delivered through Vibes SMS messaging to deploy end-to-end personalized consumer experiences.
• Audience segmentation – Create SMS engagement decision splits that are triggered by Vibes’ mobile engagement data, enabling brands to map new personalized paths using SMS as part of 1-to-1 omnichannel customer journeys.
• Optimized conversion – Utilize new content, campaign, and journey stage insights through Vibes’ SMS engagement tracking and Mobile Wallet with in-store and online transaction attribution.
• Mobile compliance – Access decades of mobile compliance expertise from Vibes and stay compliant with SMS campaigns using embedded controls and guardrails in the platform.

“We are excited to bring our leading mobile experience platform to Salesforce AppExchange to help brands accelerate their adoption of mobile messaging as a key driver of conversion and loyalty across the consumer journey,” said Jack Philbin, co-founder and CEO, Vibes. “Our presence on Salesforce AppExchange, in addition to our integration with SFMC, will give brands the ability to continue to double-down on mobile engagement strategies that optimize the consumer journey and drive continued revenue growth.”

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