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Zenvia Announces Evolution of Its Business Structure

Zenvia Inc., the leading cloud-based CX communications platform in Latin America empowering companies to transform their existing communications with end customers along their life cycle, announced that will be implementing changes in the corporate structure following the accelerated growth of its SaaS business.

The Company has focused on strengthening its three existing business lines: SaaS, CPaaS, and Consulting. To fully capture the potential created with the successful integration of D1 Smarkio and ongoing integration and optimization of Movidesk and SenseData, ZENVIA is tactically reorganizing its structure to allow for more autonomy when it comes to revenue generation activities by having teams exclusively dedicated to each business line.

As a result, Raphael Godoy, our former CMO, will become SaaS Chief Revenue Officer (CRO). Cristiano Franco will be CPaaS CRO, and Luca Bazuro will become the Consulting business line CRO. The Consulting business, resulting from the D1 Smarkio integration, will now support the adoption of Zenvia’s SaaS and CPaaS products by the corporate market.

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Raphael, Luca, and Cristiano will report to Cassio Bobsin, ZENVIA’s founder and CEO. Rogério Perez, former CX Services Executive Director, will now report directly to Raphael Godoy.

Shay Chor, current Investor Relations Officer, will become ZENVIA’S Chief Financial Officer (CFO), combining financial, legal, and investor relations departments, and will report directly to Cassio Bobsin. Mariana Cambiaghi will remain as Finance Executive Director, responsible for accounting, financial controls & processes, and treasury. Mrs. Cambiaghi will report directly to Shay Chor, as will Laura Hirata, who remains the General Counsel.

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Additional ZENVIA’s executive team members reporting directly to Cassio Bobsin include Gabriela Vargas, who will become Chief Marketing Officer (CMO), comprising Strategy, Business Excellence, and Institutional Marketing; Lilian Lima, Chief Technology Officer (CTO), responsible for IT and Products; and Katiuscia Teixeira, Chief Human Resources Officer (CHRO), to lead People and Culture areas.

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“This new organizational chart follows a natural and much needed evolution of our company’s structure following the tremendous growth recorded in value-added solutions. We have strengthened our strategy as a customer experience platform and will now have a business structure dedicated to each respective target market. This strategic decision will unlock the true potential of what we have accomplished in the past two years, and will ignite us to continue creating unique experiences for the end consumer,” said Cassio Bobsin, ZENVIA’s CEO.

“I am honored to have the opportunity to further support ZENVIA’s transformation and am confident that we will maintain the track record of delivering excellent results as we have done since the IPO, despite the challenging macro environment. We believe that this organizational change will better position us for a strong business expansion, especially in the SaaS area, and that our teams’ size and structures are adequate to support this growth,” says Shay Chor, ZENVIA’s CFO.

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[To share your insights with us, please write to sghosh@martechseries.com]

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