3radical, the leader in audience engagement and consented data capture solutions, is pleased to announce that Tim Suther will join the company’s Board of Directors. This appointment brings critical expertise in data and technology business development and growth to the board.
Mr. Suther has over 35 years of experience as a strategic advisor and C-level executive, helping organizations maximize value through data, analytics, and technology transformation. Since 2017, Mr. Suther has served as Senior Vice President and General Manager, Data Solutions at Change Healthcare, focusing on creating a better healthcare system through the effective and responsible use of data and analytics. He also has held board and advisory roles at Commerce Signals, Signal, Label Insight, PopCodes, and is currently is vice chairman of Loras College Board of Regents.
Recommended AI News: Blotout Announces New Partnership with Fastly to Improve Meta Ad Spend with Blotout’s EdgeTag
“Effective consumer engagement requires mastery of three interrelated disciplines: transparently obtaining consumer consent, understanding ever-changing consumer sentiment, and adhering to a fluid regulatory environment,” said Mr. Suther. “These 3 factors fundamentally are rewriting how firms engage consumers and how data can be collected & used. The 3radical platform enables organizations to accelerate and amplify the value of their consumer engagement programs.”
Michael Fisher, CEO of 3radical adds, “Tim is a long-time industry proponent of putting consumers first in a company’s data strategy. His expertise and wealth of knowledge in data and its gathering and use – for marketing and other purposes – and his input as to how we realize the tremendous opportunity ahead will be highly valuable. Tim’s appointment strengthens the 3radical board as we embark on a fundraising effort to accelerate our already exciting momentum in the North American market and develop our aggregated data and audience engagement solutions proposition.”
Recommended AI News: Raising the Ceiling of Code-Free Programming for Robotics and Industrial Automation
“We are thrilled to have Tim join the board at a time when the need for companies to ethically capture and transparently utilize data is paramount. He has a successful track record in the marketing technology and data strategy landscape and has great insight into future directions the industry must go in order to meet the ever-evolving demands of today’s online audiences,” said David Eldridge, Chairman of 3radical.
With a strong history as a customer experience champion, Mr. Suther was previously a Managing Director at JPMorgan Chase, Chief Marketing & Strategy Officer at Acxiom, and has held leadership roles at Metavante, Protagona Worldwide, and Unisys. He is also a past ExecRank Top CMO, CMO Club President’s Club award winner, and previous member of McKinsey’s Advanced Data & Analytics Roundtable.
Recommended AI News: Nephio Sees Rapid Growth as More Organizations Commit to Simplify Cloud Native Automation of Telecom Network Functions
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.