Integrated Media Technologies and SoDA Announce Support for AWS Media & Entertainment Initiative

By AIT News Desk On May 5, 2021

Integrated Media Technologies, Inc., an expert in solution design and data management, and its software division, SoDA, announced support for Amazon Web Services (AWS) Media & Entertainment initiative to simplify hybrid media cloud workflows and archive.

“IMT’s expertise in M&E technology and MAM solutions, combined with AWS and SoDA data management software, enable customers to create cost-efficient hybrid cloud workflows and archive throughout the media supply chain”

“IMT’s expertise in M&E technology and MAM solutions, combined with AWS and SoDA data management software, enable customers to create cost-efficient hybrid cloud workflows and archive throughout the media supply chain,” Jason Kranitz, President, Systems Integration, IMT.

AWS customers can use SoDA to intelligently move content to relevant cloud storage tiers. With its integration into industry leading MAMs, SoDA’s data management provides a deep integration to all six storage classes of Amazon Simple Storage Service (Amazon S3). Instead of relying on auto-tiering policies for movement within Amazon S3 classes, SoDA can write directly to any tier, including Amazon S3 Glacier Deep Archive. With SoDA’s rules engine customers can automate the backup and archive of content from various storage pools to the cloud. SoDA is also included in the reference architecture in Media2Cloud and Media Intelligence and enables rich AWS media pipelines.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters and distributors. AWS has added the recently announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to its AWS Media & Entertainment initiative, which consists of a portfolio of purpose-built media and entertainment industry services including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert and Amazon Interactive Video Service (IVS).

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AWS for Media & Entertainment simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production, media supply chain & archive, broadcast, direct-to-consumer & streaming and data science & analytics.

SoDA data management software enables intelligent data movement for M&E customers using AWS by bridging on-premises and cloud storage pools while providing valuable insight into cost and time metrics associated with storage ingest and egress. SoDA presents “dry-run” metrics before data is moved to better manage expectations. Cloud storage metrics are also aggregated into various dashboards within SoDA to correlate project costs.

M&E content owners require solutions which automate increasingly complex media workflows. The Los Angeles Chargers needed a solution to preserve their 60-year legacy archive. Once the content was digitized it needed to be ingested with metadata into the Media Asset Management (MAM) system. With such a vast archive of unlogged content, the Chargers leveraged cloud-based AI/ML services to automate metadata extraction around speech-to-text, facial recognition, logo detection, and optical character recognition. Through a series of automated workflows, the Chargers ensured their archive was not only protected, but significantly more searchable and usable. SoDA’s API integration into the MAM was leveraged to broker data transfer to and from the cloud for media intelligent processing as well as long-term archival storage in Amazon S3 Glacier. Visit the AWS blog to learn more.

SoDA is a cloud-native agnostic data mover that can orchestrate data movement throughout any complex media pipeline. With a rich API, SoDA is integrated into industry leading MAM platforms making self-service archive and restore jobs an easy task. With its unique cost and time estimations, SoDA manages the expectations of end-users, and executives alike. SoDA’s dynamic reporting engine illuminates the cost of projects by correlating relevant metadata tags and eliminating the guesswork and uncertainty of Opex cloud storage costs.