Iterable’s 2024 Winter Product Release Sparks New Innovation in the CDP Industry
Iterable Unveils Advanced Data Management Capabilities Made for Marketers
Iterable, a leading cross-channel MarTech platform, announced its 2024 Winter Product Release featuring a new Iterable Ingest Toolkit. It is working extensively on data activation that simplifies the way marketers connect with popular data sources. The recent spurt of innovations in customer data management, led by Iterable, has shifted the attention to customer-focused marketing. CMOs rely on Customer Data Management Platforms (CDPs) to augment their existing MarTech and Sales Tech stacks. The Iterable Ingest Toolkit release follows the company’s consistent endeavor to improve AI-driven martech and data activation pipelines. Last year, the company announced AI-Driven Experiments with expanded data partner integrations to help marketers accelerate innovation and optimization at scale.
At AiThority.com, we are covering Iterable’s 2024 Winter Product Release with additional insights.
Iterable’s Latest Release is All About Superior UI, Data Activation, and Custom Features
High-performing marketers seek better support and content resources from cloud data platform providers to build a flexible AI foundation model. Iterable’s mission is aimed at transforming the way marketers accelerate their AI workflows with data management and enrichment activities.
90% of marketers use Artificial Intelligence for automation — with a majority finding AI useful for personalization. While AI investments are slated to grow exponentially in Marketing, Sales, and Customer Service departments, many marketers are still unaware of the data foundations required to succeed with these technologies.
Marketing teams require easy-to-access IT resources to coordinate, collaborate, and execute strategies from a centralized location. This requires reliable IT and engineering support. Iterable Ingest Toolkit removes the need to depend on IT support by streamlining data activation without engineering. This feature is called the “Smart Ingest” — a unique data activation feature, co-developed with Hightouch for direct integration with the cloud data platform. It offers an intuitive, marketer-friendly UI to automate importing valuable data like user attributes, product catalogs, and more into Iterable using the latest data from their system of record.
Benefits of Smart Ingest by Iterable
- With Smart Ingest, marketing teams can bring all of their rich customer data directly into Iterable, without engineering support;
- Iterable’s Smart Ingest removes redundancies arising from manual data uploads or waiting on technical teams to build custom pipelines;
- Marketers can enhance their ability to accelerate experimentation;
- MarTech users can enhance audience targeting, and deliver superior personalized cross-channel communications.
This new feature also empowers marketers to own their data strategy, reducing reliance on technical resources and enhancing the ROI in cloud data platforms.
Iterable Ingest Toolkit will enable marketers to harness new capabilities in Customer Experience Management, Omnichannel Communication, and AI-powered personalization.
We spoke to Iterable’s CMO Adriana Gil Miner to understand how the latest release will empower marketers to easily activate more data and unlock the full power of AI-powered user insights on Iterable to drive richer personalization.
Sudipto: How does the new Iterable Ingest Toolkit add value to your existing AI-powered cross-channel communications platform?
Adriana Gil Miner: “When marketers can easily activate their data on Iterable, they can own their data strategy, and, as a result, drive more precise segmentation and launch new personalization strategies in record time. Smart Ingest empowers marketers to own, manage, and activate their rich customer data without having to leave the Iterable platform and without dependence on tech teams. With Iterable’s Winter Product Release, marketers are now equipped with the data management capabilities they need to more easily craft deeply personalized experiences to foster strong and enduring connections with their customers and truly unlock customer joy.”
Sudipto: CDPs continue to evolve for marketers with better access to labeled and unlabelled data. What are the benefits of using Iterable with a powerful composable CDP such as Hightouch?
Adriana: “Our focus continues to be on democratizing data activation by making it easy for all our marketers to activate their data on Iterable. This translates into building data integrations for everyone by ensuring our platform directly connects with the most popular data sources and use cases our customers leverage. Some of our customers take advantage of the many benefits CDPs provide and we will continue to support and enhance these integrations. For others who use data warehouses as their system of record, we’ve partnered with Hightouch and their best-in-class rETL solution to co-develop Smart Ingest. Smart Ingest empowers marketers with a single platform to connect, ingest, and power intricate cross-channel communications that unlock their customer’s joy: Iterable.”
Creating Awareness About CDPs and AI-powered Customer Engagement
The rise of AI-powered cross-channel marketing solutions has enabled marketers to build insights-driven CX campaigns across complex journeys. This has resulted in a steady growth of customer-defined analytics and messaging for better personalization in real time. Yet, Martech users find it difficult to build strong data foundations that can bolster retention and growth without overwhelming the existing stack. Therefore, Iterable’s AI Ingest toolkit will be a huge plus to marketers in 2024.
Kashish Gupta, Founder and co-CEO of Hightouch added, “Iterable and Hightouch share a vision of democratized data, where every marketer has self-service access to all of their customer data and can activate it to deliver personalized experiences that create stronger customer connections. We’re thrilled to partner more closely with Iterable to deliver our technology to marketing teams around the world.”
Andrew Boni, CEO and co-founder of Iterable explains the crux of this product release for marketers. Andrew said, “The future of customer engagement will be defined by marketers’ ability to easily integrate and activate intricate data in real-time with AI… We’re bringing these advanced capabilities to marketers now, empowering them to take control of their data without the need for expensive technical resources. Our innovative features propel our industry forward, democratize data activation, and accelerate the evolution of customer engagement in the process.”
Snowflake Data Enrichment with Iterable’s AI-Powered Insights
Marketers use different data sources to understand their customers. According to a report, 88% of marketers use third-party data sources to improve their understanding of customer profiles. However, internal silos in data management prevent 42% of marketers from gaining a full 360-degree view of the profiles. To overcome this problem, Iterable is enhancing its Snowflake Secure Data Sharing integration with AI-powered User Insights like Brand Affinity™ and Predictive Goals. Eligible marketers can design better in-product experiences to boost loyalty for customers tagged as “Neutral” by Iterable’s Brand Affinity™, which classifies users based on their engagement levels with a brand’s communications.
Marketers can also combine Predictive Goals, which analyze historical data to forecast which users are more likely to convert on business objectives in the future, with other business or product data in their Snowflake account to see how various in-product experiences influence engagement and conversion rates for specific custom events and customer segments. These AI-powered insights are now automatically added as part of the user profile data update for the Snowflake Secure Data Sharing integration, enabling marketers to make more informed decisions to unlock impactful business outcomes and achieve ROI at an accelerated pace.
Top AI ML News:
Smartling and Iterable Unveil Powerful Integration for Seamless Cross-Channel Localization
More Control and Faster Data Activation with Data Schema Management
Iterable’s Data Schema Management is a user-friendly and intuitive visual management solution designed for marketers to effortlessly control their data structure and enhance data fidelity. With a single click on the Iterable UI, marketers can now lock their data structure to prevent the addition of new data fields, increasing the fidelity of their data to maximize collaboration across teams and systems.
Additionally, the new feature allows for the seamless addition of new user profiles or custom event fields into their projects, delivering a level of control of their data and confidence in their results. Empowered by Iterable’s Data Schema Management, marketers can now quickly activate their customer data to deliver timely and high-impact customer messaging.
“More and more marketers are migrating their marketing data to the cloud and want to activate that data across channels to drive outcomes, as well as analyze the performance of those activations,” said David Wells, Media and Advertising Industry Principal at Snowflake. “Iterable and Snowflake are helping marketers accomplish those goals in a faster, more efficient manner.”
Conclusion: The Future of Customer Engagement
Customers want to engage with a brand that delivers a great experience and service 24/7. To meet these expectations, marketers should choose a competitive and reliable customer engagement platform to serve cross-channel messages as a differentiator. With AI and automation, Martech stack builders can seize the opportunity to deliver hyper-personalized experiences that strengthen their brand positioning as a CX and service leader in the industry. Iterable Ingest Toolkit with AI-powered insights rewards marketers with its flexible, open architecture and extensive network of 100+ partner integrations to elevate the entire CX paradigm to the next level.
Comments are closed.