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PAR Technology Adds GoGoGuest And Its Intelligent Customer Profiles Capability To Growing Brink POS Integration Ecosystem

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce cloud platforms for enterprise restaurants, announced a new partnership with GoGoGuest, adding to their robust customer intelligence solutions to the Brink POS system. ParTech, Inc., is a wholly owned subsidiary of PAR Technology Corporation.

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Based in San Francisco, CA, GoGoGuest provides hospitality brands with much-needed help to better understand the data they collect. Their suite of customer intelligence solutions uses AI- and data-driven insights to empower restaurants, coffee shops, and bars of all sizes to increase revenue through personalized cross-channel loyalty management, market basket analysis, and customer analytics.

GoGoGuest allows brands to better manage and measure customer interaction and engagement across all inputs, resulting in data that is easier to organize, analyze, and act upon, leading to deeper understanding of revenue cycles, pricing strategies, and labor trends. The solution seamlessly integrates with hospitality systems and captures data from all sources on a single platform, allowing cross-functional collaboration without the need for additional analysts or data teams.

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Powerful Customer Profiles on Brink POS
The secret sauce of GoGoGuest are its intelligent customer profiles, making it a powerful addition to the Brink POS ecosystem. “Thanks to our partnership with PAR, we can provide every restaurant concept the tools they need to serve guests better,” said GoGoGuest CEO and Co-Founder Jessica Valenzuela. “With access to enhanced customer data and analytics insights, brands can spend less money attracting guests to their restaurants while increasing loyalty and creating personalized marketing.”

“Often the data collected through guest touchpoints at high-volume locations are disorganized and difficult to work with,” adds Chad Horn, Director of Strategic Partnerships at PAR. “That’s why GoGoGuest’s customer intelligence suite is such a key integration. It’s easy to use, it gives customers a central funnel for all incoming data, parses it all intelligently, and makes smart recommendations across all channels – like having a team of analysts and marketers in your pocket.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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