Phison Introduces Upgraded IMAGIN+ Platform For Customized NAND Storage, ASIC Design Services

Electronics, a global leader in NAND flash and storage solutions, announced the launch of IMAGIN+, an upgraded platform offering R&D resource sharing and ASIC (Application-Specific Integrated Circuit) design services for NAND flash controllers, storage solutions, PMIC, and Redrivers/Retimers. The introduction of IMAGIN+ comes during the Embedded World Exhibition & Conference (March 14-16) in Nuremberg, a premier global event for the embedded community.

Phison’s rejuvenated platform, bolstered by more than two decades of research and development expertise, empowers global partners and customers to create not just ASIC chips and NAND flash storage solutions but also to participate in the growth of a thriving ecosystem of emerging technologies. Phison understands that success in today’s fast-paced market requires more than just providing NAND storage solutions; it requires the ability to influence and shape the industry through signal integrity and power management ICs, Compute Express Link and other value-added offerings.

The newly renovated IMAGIN+ Platform reflects its capabilities in meeting the growing needs for data storage, transmission, and high-speed processing, driven by the rise of AI-powered business opportunities. The rise of ChatGPT, an AI chatbot, has ignited a massive interest in AI technology, underscoring the critical need for customized solutions for server applications and up-and-coming services that depend heavily on NAND storage and high-speed data transmission.

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To further address the diverse needs of its worldwide customers, Phison will continue to offer customized value-added services through IMAGIN+. This includes providing the most suitable NAND storage solutions based on customer application scenarios, software, and functional hardware requirements.

“Phison refreshed the IMAGIN+ Platform because it’s always our goal to elevate our customers’ experience, provide innovative and tailored technologies that can deliver even greater value to their business,” said K.S. Pua, CEO of Phison, highlighting the company’s commitment to providing enhanced services such as customized SSDs, signal integrity and power management ICs, and the IMAGIN+ Platform.

“NAND Flash is the foundation for many modern client devices as well as our digital enterprise infrastructure,” said Jeff Janukowicz, Research Vice President at IDC. “Phison’s Imagin+ Platform is not just about creating functional and efficient solutions, but also about empowering innovation and advancements for next generation technologies like AI/ML, IOT, and automotive and helping transform those ideas from concept to finished product.”

Furthermore, as highlighted by Pua, Phison’s accumulated research and development foundation, combined with independent IP capabilities, allows the company to provide optimal storage solutions for NAND storage-related applications as well as a one-stop-shop for non-NAND application fields through IMAGIN+.

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Phison’s competitive advantages enable customers with tailored solutions optimized for their technology and experience. The refreshed IMAGIN+ Platform includes:

• PCIe Gen4.0 SSD solutions customized for space missions and satellite equipment
• High-end PCIe SSD controllers and Gen5.0 Redriver/Retimer ICs
• High-endurance SD memory cards for electronic medical equipment
• Enterprise-grade PCIe Gen4.0 customized SSD platform, the X1 Series, for server and data center applications
• CXL solutions for next-generation data center applications

In addition, Phison already has an established ASIC design service, offering IP licensing, firmware development, Phison’s Vertical Integration of Controller ASIC PCBA integration, software development, and verification. With experience shipping over 8 billion ICs, the platform is designed to assist global customers with SoC integration and PPA solutions for mass production.

Miller Chang, the President of Embedded-IoT Group of Advantech, said Advantech has collaborated with Phison for more than 15 years in the industrial storage market. The two companies have a deep alliance in the industrial storage market, including joint efforts to provide value-added customized industrial-grade NAND storage solutions.

“Combining Phison’s advanced NAND controller technologies and design service capabilities with Advantech’s software and hardware platform expertise represents a strong alliance, and complete Edge-to-Cloud software and hardware value-added solutions for our customers,” Chang said.

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