Former Intuit, GoDaddy Executive Tapped to Introduce Breakout Brand Marketing and Expand Adoption of Reltio Freemium Offerings
Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, announced that David Kirven has joined the company in the role of Chief Marketing Officer. He is a marketing veteran whose experience spans consumer, SMB, and large enterprise technology marketing.
- Kirven leads Reltio’s Corporate Marketing, Demand Generation, and Product Marketing functions and collaboration with Reltio Customer Success, Product Management, and Sales teams to set go to market (GTM) strategy, create sales pipeline, and support customer expansions and renewals.
- Kirven has extensive experience in leading and growing brands while at Intuit, Citrix and GoDaddy.
- The Chief Marketing Officer is a member of the Executive Staff, reporting to the Chief Executive Officer (CEO). Kirven has been advising the CEO since January 2021.
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Kirven joined Reltio from GoDaddy where he was a Senior Vice President and General Manager responsible for a new communications product line. Before joining GoDaddy, he led marketing for Citrix’s SaaS Division, and helped the company spin out the division and merge with LogMeIn. Prior to Citrix, Kirven was Vice President of Marketing and Sales at Intuit where he held multiple leadership roles across many of Intuit’s fastest growing businesses. These included TurboTax where he led brand strategy and was instrumental in doubling revenue to $1.3B.
Kirven earned a BA in Business and MBA in Marketing at the University of San Diego. He is an active board advisor for the Wyoming Community Foundation and the University of Irvine, CX Experience program.
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David Kirven, Chief Marketing Officer, Reltio: “Reltio exemplifies innovation in the master data management space. From launching the first SaaS platform for mastering data to introducing the first completely free MDM cloud service – Reltio Identity 360 – the company continues to define what data management in the cloud should be. I am thrilled to join at a time when the company is making best-in-class MDM software available to companies of literally any size, creating a robust developer ecosystem with open API, and rolling out augmented MDM services such as Reltio Enterprise 360 Site Intelligence.
“Serving new buyers and markets requires a new digitally-driven, customer-centric, value-based branding strategy. I am fortunate to build on a solid foundation that will enable us to amplify Reltio’s brand awareness.”
Chris Hylen, Chief Executive Officer, Reltio: “Making our MDM SaaS platform available to a wide range of businesses is at the core of Reltio’s growth strategy. This requires breaking the enterprise software marketing mold and bringing innovation to our brand, as we do with our cloud services. David has diverse B2B, B2C, and B2B2C experience which he’ll use to craft creative advertising and marketing that will set Reltio apart to raise awareness and generate brand preference and purchase.”
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