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Riversand and Trace One Announce Joint Solution for Smarter Product Information and Lifecycle Management

Technology partnership will deliver valuable product experiences for retailers and manufacturers through a single product lifecycle and data management solution

Riversand and Trace One announced a combined solution offering that provides a unique value for retailers as well as manufacturers, helping them deliver greater product experiences to their respective customers. Riversand is a visionary cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider. Trace One is one of the largest collaborative retail business platforms for consumer-packaged goods (CPG).

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With the Riversand/Trace One offering, Retailers can manage and maintain product data from Brands and their own private labels in one single solution. This allows them to avoid data re-entry and duplication across systems, to maintain a single high-quality golden record of product information accessible to consumers. It also enables consumer transparency and accelerated product launches by leveraging PLM-sourced product information in PIM.

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“Both product development and sourcing are moving closer to MDM, PIM and digital transformation—this goes without saying. With this partnership, retailers and manufacturers will be able to bring together their brands and private labels in one place,” said Antoine Daviet, Trace One Product Marketing Director.

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The joint offering combines Riversand’s cloud-native PIM platform with Trace One’s PLM creating a differentiated market offering for retailers and manufacturers. Both companies will connect concept to commercialization processes and are trusted by many of the world’s leading brands.

“Retailers need a comprehensive way to manage the whole product life cycle, from sourcing to launch. Manufacturers need to contextualize product information and make it readily available to the retailers as well as marketplaces,” said Witty Bindra, Riversand VP Strategy & Business Development, Technology Partnerships. “With this joint offering, we’re helping clients accelerate their digital transformation by reducing time spent in sequentially identifying, selecting and implementing separate technologies.” 

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[To share your insights with us, please write to sghosh@martechseries.com]

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