KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data
B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform.
“RollWorks is excited to expand our data capabilities through our partnership with KickFire,” said Mike Stocker, VP of Partnerships at RollWorks. “We are committed to helping go-to-market teams with their ABM efforts to grow their revenue, and comprehensive and accurate data is a critical part of providing a leading solution.”
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The addition of KickFire’s TWIN Caching IP address intelligence data strengthens the account data foundation within the RollWorks platform, furthering its ability to provide more accurate first-party intent data which, combined with Account Fit and Account Intent, helps marketers prioritize accounts based on their stage in the buying cycle.
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“This partnership aligns perfectly with an industry shift toward IP-based intent tracking and ad targeting. We’ve admired the team at RollWorks for years, and we’re extremely proud to be a core element of such a robust and effective platform,” said Tina Bean, KickFire Co-Founder.
KickFire data is now incorporated into the RollWorks platform and available to all RollWorks Account-Based Platform customers.
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