KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data
B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform.
KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform.
“RollWorks is excited to expand our data capabilities through our partnership with KickFire,” said Mike Stocker, VP of Partnerships at RollWorks. “We are committed to helping go-to-market teams with their ABM efforts to grow their revenue, and comprehensive and accurate data is a critical part of providing a leading solution.”
The addition of KickFire’s TWIN Caching IP address intelligence data strengthens the account data foundation within the RollWorks platform, furthering its ability to provide more accurate first-party intent data which, combined with Account Fit and Account Intent, helps marketers prioritize accounts based on their stage in the buying cycle.
“This partnership aligns perfectly with an industry shift toward IP-based intent tracking and ad targeting. We’ve admired the team at RollWorks for years, and we’re extremely proud to be a core element of such a robust and effective platform,” said Tina Bean, KickFire Co-Founder.
KickFire data is now incorporated into the RollWorks platform and available to all RollWorks Account-Based Platform customers.