Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Monotype and Adobe Announce New Partnership That Will Make Fonts Available to Brands and Creative Professionals

Monotype and Adobe announced a new initiative to give creative professionals easier access to the typefaces they need to design modern brands and experiences. Beginning immediately, Adobe Originals, fonts designed by the company’s in-house type foundry, can now be licensed through Monotype Fonts – an on-demand service featuring the world’s best fonts, type designers, and foundries – as well as to the broader creative community through e-commerce sites like MyFonts.

By licensing Adobe Originals through Monotype’s channels, brands will have a streamlined process to manage enterprise font licenses. This partnership will lower risk, increase efficiency, and most importantly, give creative teams the freedom to do what they do best: design meaningful brands.

In a world increasingly defined by remote collaboration, removing barriers to creativity is paramount for brands looking to compete. With this expanded partnership, brands will have many more licensing options for popular designs like Minion, Myriad, Acumin, and others.

Recommended AI News: Appsian Security Announces Acquisition of Q Software, A Leader in JD Edwards Security and Compliance

Two companies with a shared mission.

Typography has always been important, from designing brand identities to defining culture. Today, however, with a growing set of connected devices, and global communities coming closer together, access to typography and creative assets that perform across environments is critical.

Related Posts
1 of 26,545

The Adobe Originals program started in 1989 as an in-house type foundry at Adobe, brought together to create original typefaces of exemplary design quality, technical fidelity, and aesthetic longevity. Today the Type team’s mission is to conduct original research and development for type at Adobe, making sophisticated and even experimental typefaces that explore the possibilities of design and technology. Typefaces released as Adobe Originals — fully-featured families and smaller “Concept” projects alike — are the result of years of work and study, regarded as industry standards for the ambition and quality of their development.

Recommended AI News: IAR Systems Launches Cross-Platform Build Tools for Efficient Building and Testing in CI/CD Environments

Monotype is the world’s largest foundry, with decades of combined experience across its Studio team. In recent years, the company has released digital updates to iconic designs like Helvetica Now, Futura Now, and Avenir Next World, among many others. Beyond the massive library of type, with tens of thousands of unique fonts, Monotype has also focused on partnering with other foundries to help make fonts simple for the creative community: simple to license, simple to discover, and simple to use.

This partnership follows others between Monotype and notable foundries such as House Industries, Fontfabric, The Northern Block, and more.

“Adobe’s mission, ‘Creativity for All’, speaks to the need for increased availability of design assets, technology, and opportunity within the creative community,” said Michael Matteo, SVP, Global Channels & Alliances at Monotype. “We are thrilled to deepen our partnership with Adobe, elevating the role of typography while delivering more value to brands, agencies, and creative professionals around the world.”

“Monotype has valuable expertise and experience, backed by a team that is equipped to put the right licenses for Adobe Originals in the hands of the brands and designers that need them,” said Brent Getlin, Adobe. “As one of our exclusive resellers, it will give enterprises easy access to expanded licensing beyond what’s available through the Adobe Fonts service.”

Recommended AI News: LogRhythm Launches Automated, Centralized and Real-Time Cybersecurity Solutions in the Caucasus in Partnership with HT Solutions

[To share your insights with us, please write to sghosh@martechseries.com]

Comments are closed.