Paessler, Inc., the monitoring experts, is being acknowledged by CRN, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel.
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Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
Paessler’s partner program was selected because the company created vertical-specific sales training materials for partners to develop sales strategies in education, healthcare, and industrial IT markets, with customizable marketing campaigns for cohesive and integrated approach to reach potential customers in these high-growth markets. It also created a cloud-based training environment so that partners have a playground to demonstrate technical skills for implementation services.
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“Paessler is committed to deepening its investment in and building up its resources to help our channel partners increase their margins and revenue goals with PRTG,” said Peter Campisi, regional manager, channel sales, North America. “Our partners are now even better positioned to sell into new verticals and to acquire more of their customers’ technology budgets with the enhancements we made to our partner program.”
“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business.” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.”
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