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Reflect Systems Debuts New Release with Features to Maximize Digital Signage Content and Operations Effectiveness

Reflect Systems, a leader in digital signage solutions, announced a myriad of new features that will help businesses better develop and manage their digital signage strategies driven by the creation of fresh and engaging content. Here are just a few of the enhancements in the Winter 2021 Release.

Reflect Xperience

Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Xperience is powered by an easy-to-use, intuitive interface that can be accessed anywhere from a web browser. It provides users a simplified approach for creating and publishing locally relevant content, while maintaining centralized control of the overall content program.

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Xperience provides an intuitive, compelling user interface with features including:

  • Messages – a new content creation and publishing feature introduced as part of Xperience. Messages provides a simple but powerful publishing workflow for inputting and activating quick-hit digital signage content including text and images for immediate playback on targeted digital screens.
  • Templates for rendering data as content visualizations in real-time. Templates can be created in advance then dynamically populated with data to deliver high production value experiences with less effort than ever before.
  • Screen Grouping & Management – enabling organizations to open up ReflectView to more users who leverage the Xperience interface to easily access and manage groups of digital signage displays.
  • Localized Control – lets Xperience users create and manage targeted messaging and content, and publish easily to selected groups of digital signage screens.
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“This will be a game-changer for companies looking to improve their digital communications,” said Lee Summers, CEO at Reflect. “For most organizations, managing a signage network can be overwhelming, and developing and refreshing content in a timely manner has been a challenge. Xperience provides a way to ensure a high degree of content quality that is brand-right, and makes it easy for anyone to create and publish content—from the corporate communications team to associates at individual locations.”

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Spark Framework

In addition to Xperience, Reflect is also debuting its Spark Framework, an application development framework that provides for the flexibility of deploying and managing interactive and dynamic, data-driven digital signage content applications. Spark provides integration and interoperability with the ReflectView platform, and applications can be created using standards-based HTML and JavaScript. Reflect customers can now create and deploy their own application, created internally or with developers and agencies, opening up the flexibility of industry-standard apps along with the enterprise-level support of ReflectView to easily distribute, manage, and update these apps as simply as changing other content.

The Spark Framework will provide:

  • SDK and API access to ReflectView components, allowing for real-time querying of digital signage network location and other information beneficial to power dynamic apps
  • Data Feed management, which can be used to efficiently distribute data and content updates to Spark apps via ReflectView
  • Developer Documentation
  • Best Practices & Guidance from Reflect teams including strategy, creative, and development
  • Examples and Reference Applications

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