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ServiceNow and Celonis Form Strategic Partnership to Redefine How Work Flows

New solutions will enable companies to accelerate digital innovation to help improve customer satisfaction, drive revenue growth, and improve cash flow and operating margins

ServiceNow and Celonis announced a strategic partnership to help companies maximize the impact and return on their digital transformation investments, a requirement to thrive in the new world of work. The partnership will combine ServiceNow’s leading low-code workflow platform with the real-time process execution capabilities of the Celonis Execution Management System (EMS). ServiceNow also intends to make a financial investment in Celonis.

“There is an innovation explosion underway as business leaders face do-or-die moments to profoundly evolve business models and accelerate digital transformation”

The companies will jointly deliver solutions to help customers identify and prioritize processes that are suitable for automation, then create digital workflows to optimize those processes for more seamless digital operations. Together, ServiceNow and Celonis will help customers more deeply understand how work moves across the enterprise and apply those insights to accelerate digital innovation and predict how to make work better.

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“There is an innovation explosion underway as business leaders face do-or-die moments to profoundly evolve business models and accelerate digital transformation,” said ServiceNow CEO Bill McDermott. “ServiceNow and Celonis are joining forces to help companies liberate business from decades-long process bottlenecks, integration challenges, and workforce frustration. The workflow revolution has arrived, and we are leading this once-in-a-generation opportunity to make work better for everyone.”

AITHORITY Event“We believe that the winners in digital innovation will be the companies that put data to work in every facet of business execution,” said Alex Rinke, co-CEO and co-founder of Celonis. “This partnership with ServiceNow, the gold standard for digital workflow globally, underscores just how significantly data is revolutionizing enterprise software. We are building Celonis to be the most innovative and trusted partner to every leader, team, and organization utilizing data execution to transform and strengthen their business.”

“Celonis and ServiceNow are the leaders in their respective fields, and we are very excited about the business process opportunities they’ll unlock together,” said Dr. Matthias Egelhaaf, Head of Digital Solutions at Siemens GBS. “At Siemens GBS we were a first mover applying Celonis and we’ve seen positive results to our processes, and we are looking forward to experiencing the benefits of ServiceNow and Celonis together.”

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According to Gartner the market for software that enables hyperautomation will reach nearly $860 billion by 2025. But many businesses don’t maximize the value of their digital investments because they lack insight into how outdated processes hold back business operations. To apply automation that truly moves the needle, organizations need to understand how work flows across people, processes, and systems. ServiceNow and Celonis will help customers map those elements in real-time, then build digital workflows to more efficiently automate work.

Customers will be able to quickly identify process bottlenecks and automate solutions to help improve customer satisfaction, drive revenue growth, and improve cash flow and operating margins. By bringing together data execution, automation, machine learning, process mining, robotic process automation, and low code app development on the Now Platform and Celonis EMS, customers will gain the real-time insights they need to quickly and continuously improve the flow of work.

The companies plan to deliver joint solutions in the first half of 2022.

ServiceNow and Celonis have agreed in principle to form a strategic go-to-market relationship including mutual investments, co-development, marketing, and sales. Furthermore, Celonis plans to adopt ServiceNow for IT and employee engagement. ServiceNow already uses Celonis’ process mining capabilities to identify process constraints in internal finance and sales functions.

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[To share your insights with us, please write to sghosh@martechseries.com]

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