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Thoma Bravo Makes Strategic Growth Investment in Applitools

Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector, announced it has made a strategic growth investment in Applitools, the leading provider of visual test automation software. Co-founders Gil SeverAdam Carmi, and Moshe Milman will retain a significant ownership position in the company. Financial details were not disclosed.

Founded in 2013 and headquartered in San Mateo, CA, Applitools provides software engineers with AI-based and cloud-powered solutions to help automate functional and visual testing for their applications and ensure a seamless user experience. The company’s Visual AI platform uses computer vision algorithms, enabling engineering teams to rapidly write, run, analyze, and maintain tests to ultimately release high quality applications at incredible speed and reduced cost. The investment can allow Applitools to leverage Thoma Bravo’s operating capabilities and deep experience in the software sector to accelerate its already impressive growth trajectory and further scale its innovative, market-leading platform.

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“As digital transformation accelerates, more and more software developers are turning to Applitools’ cross-environment testing solutions to build and verify high quality software applications users can trust,” said Gil Sever, CEO of Applitools. “At this moment of dynamic change, businesses are looking for peace of mind and reliable, AI-augmented toolkits to maintain continuity across digital touchpoints. We look forward to partnering with Thoma Bravo to double down on our significant business momentum, drive continued product innovation and take our unique technology to new heights.”

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“Virtually every industry in our economy is undergoing a digital transformation, with customers demanding flawless user experiences, and Applitools is the leading innovator in the UX test automation market,” said Carl Press, a Principal at Thoma Bravo. “The pandemic has only accelerated this transformation, as businesses work to achieve high-level continuous quality across the full range of consumer devices. We couldn’t be more excited to partner with Gil and the Applitools team as they continue delivering best-in-class, AI-enabled solutions.”

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“Applitools is solving problems that developers, quality engineers, and digital product owners face every day, and we are thrilled to be partnering with the team as they continue to define and expand the visual and functional test automation market using groundbreaking Visual AI and cross-browser testing technologies,” said Annie Wei, a Vice President at Thoma Bravo. “We are looking forward to leveraging Thoma Bravo’s operational capabilities to help drive continued growth and market leadership.”

Baird is serving as financial advisor to Thoma Bravo and Kirkland & Ellis is serving as legal counsel. William Blair is serving as financial advisor to Applitools and Meitar Liquornik Geva Leshem Tal and Sidley Austin are serving as legal counsel.

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