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[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”] Announces Powerful, New Enterprise Governance Features and Data Integration Functionality to Tray Platform and Tray Embedded Offerings New Workspaces, Slackbot Functionality, Enhanced JDBC Connector, and More Enable Enterprises to Safely Accelerate Digital Transformation Initiatives With Robust Data Governance and Control, whose General Automation Platform gives citizen automators in any business role the power to build enterprise-class integrations and automations themselves in a low-code environment, announced significant product enhancements and new enterprise functionality for the Tray Platform, Tray Embedded Integration Manager, and Tray Embedded Native. These updates include powerful enterprise governance features; enhanced chatbot capabilities; robust enterprise data integration functionality; and the announcement of workspaces for secure workflow development and collaboration. With its latest enhancements, empowers enterprises to accelerate their digital transformation initiatives by enabling the rapid integration of technology stacks to automate processes, while exercising strict data governance and security controls.

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Built for enterprise-grade deployments, modern, low-code platform allows both IT and business teams to orchestrate complex, automated processes by eliminating the pain of integrating diverse technology stacks. Development and services teams at enterprise software companies can use Tray Embedded to deliver native integrations to their customers. Citizen automators across the enterprise can now leverage solutions to accelerate business transformation initiatives, while providing IT and leadership teams the governance, universal connectivity, and performance required to successfully complete enterprise automation initiatives. The newly announced enterprise governance capabilities in the Tray Platform and Tray Embedded offerings enable a high level of collaboration and trust between IT and business users and limit the possible emergence of “shadow IT” departments – a common issue when point-to-point integration applications are utilized in enterprise deployments.

“With the Tray Platform’s unique blend of usability, rapid time-to-value, security, scalability, and governance, the promise of citizen-led automation can be finally realized – without sacrificing enterprise governance and security standards,” said Rich Waldron, CEO and co-founder of “At a time when digital transformation initiatives are being fast tracked, the Tray Platform allows automation to be utilized throughout the enterprise by providing a seamless, low-code experience so that any user can help scale development capabilities for every business function. Simultaneously, the Tray Platform delivers the enterprise readiness that IT buyers and business executives need to rest assured that their investment in’s General Automation Platform will adhere to even the most stringent data governance and security standards.”

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In addition to workspaces, the Tray Platform also adds: 

  • Enhanced Slackbot functionality:’s newly redesigned Slack connector allows users to easily create Slackbots using the Tray Platform, enabling greater collaboration across the enterprise. In today’s landscape, where collaboration is more important than ever,’s Slack connector makes it significantly quicker and easier to build interactivity, such as approvals processes, into workflows and provides users with extensive flexibility to format custom messages and approvals. Built using Slack’s Block Kit UI framework for Slack apps, the fully redesigned Slack connector ensures that Slackbots can be easily configured and built collaboratively within a workspace without requiring any coding.

  • User event streaming: A key governance feature for enterprise IT, user event streaming provides IT teams with a new way to monitor their organization using the same processes they use to monitor other applications or systems. IT leaders can now programmatically export user activity records, including time-stamped log-ins; workflow creation or sharing; the addition or deletion of users to third-party applications; and more.

  • Enhanced JDBC connector: The Tray Platform’s newly enhanced Java Database Connectivity (JDBC) connector provides users with a general method to connect to a variety of databases without requiring a specific driver for each database. This makes it far easier to connect to the most popular and widely used enterprise databases (Oracle Databases, MySQL, PostgreSQL, Snowflake, IBM Db2), regardless of whether they reside on-premises or in the cloud.

According to Gartner’s recent “Hype Cycle for the Digital Workplace, 2020” report, “Business users are increasingly technology savvy and often driven by velocity and time-to-market pressures, especially in the post-COVID-19 era, which requires fast reaction to sudden changes in the business environment. This will increasingly urge them to adopt cloud citizen integrator tools, rather than wait for their IT colleagues to methodically perform integration work.”1

New Workspaces Deliver Enterprise-grade Data Governance Across’s Product Portfolio

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As data-driven initiatives accelerate, enterprises are faced with the increasing complexity of data governance, security, and control. To address these challenges, has released workspaces, which offers enterprises a new set of features to adhere to strict data governance requirements while enabling secure collaboration between departments and with customers. Workspaces is available across’s portfolio of products, including:

  • Workspaces for the Tray Platform – With the launch of workspaces for the Tray Platform, IT teams are armed with robust, enterprise-grade governance, including enhanced segmentation capabilities within their organization. IT teams can now configure their Tray Platform instance to their exact specifications, allowing IT administrators to segment users, teams, and departments into any number of workspaces.

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With workspaces, IT and line-of-business teams can collaborate even more effectively within their Tray Platform instance, allowing components such as connectors and configured workflow steps to be easily shared across every user within a workspace.

IT teams benefit from new layers of control, including the ability to restrict access to workflows and authentications by business function. These enhanced data privacy controls give IT teams the ability to restrict employee access to customer data based on departmental needs, such as ensuring marketing teams cannot access critical HR onboarding and offboarding workflows that may contain personal employee information.

Workspaces for the Tray Platform allows users to create test and production environments for collaborative workflow development. By segmenting workflows and authentications into separate environments, IT teams can establish more rigorous workflow development and quality assurance cycles prior to importing workflows into production environments.

Another key benefit of workspaces is that it provides IT teams granular control of admin-level authentications. IT can easily limit access to admin-level authentications for mission-critical applications like CRMs, ERPs, and marketing automation platforms to specific workspaces.

  • Workspaces for Tray Embedded – The new workspaces for Tray Embedded offers customers the ability to build integrations and hand them off to their end users, enabling secure, shared workflow development. In addition, workspaces ensures customer privacy with enhanced governance and control functionality and provides flexible customer authentication collection tools for the Tray Embedded Integration Manager and Tray Embedded Native solutions.

Workspaces allows Tray Embedded Integration Manager users to provision their customers with unique, shared workspaces where they can securely collaborate to build custom integrations and workflows together. Integrations developed as part of a services engagement can be fully handed off to the customer in a shared workspace, giving the end user the capabilities to make workflow changes visually without having to extend or re-open services engagements.

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In addition, workspaces for Embedded enables both Native and Integration Manager customers to provision multiple environments – for development, quality assurance, staging, and production – to fully build, test, and deploy customer-facing integrations, and centrally manage these environments from within their Embedded instance. These workflows can also be easily migrated between environments allowing for seamless lifecycle management.

Workspaces for Embedded also offers varying levels of visibility. For customers who prefer to cloak from their customers, the newly announced authentication collection tool provides a seamless and secure method to collect end user authentications. This feature collects authentications into customer third-party apps and services via a secure, self-service method.

“With the introduction of these new features, Tray Embedded customers can now empower their end users to fully leverage their custom integrations – whether that is via a secure collaboration or behind the scenes.’s low-code functionality gives teams the flexibility to easily create and modify their integrations as their workflow requirements evolve,” continued Waldron. “With workspaces, we’re further empowering builders by giving them the ability to spin up and centrally manage multiple environments where they and their teams can build, test, and deploy integrations into production at enterprise scale.”

“The Tray Embedded product was exactly what we were looking for and greatly enhanced our speed to market,” said Daniel Lynton, CEO of LyntonWeb. “We built our first customer integration as the contract was being signed and since then we’ve 10x-ed our integration output.”

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