VNUE to Roll Out Soundstr Technology for NEWHD Radio, CEO Zach Bair Joins NEWHD Advisory Board
VNUE, announced that it has signed a radio monitoring and partnership agreement utilizing its patent-pending Soundstr technology, with NEWHD Media, and additionally, it was announced that VNUE CEO Zach Bair has joined NEWHD’s Advisory Board. He will join other notable figures on the NEWHD Advisory Board, including Tiki Barber, the former New York Giants star, and Paul Rodgers, lead vocalist of multi-platinum rock band Bad Company.
The deal will empower NEWHD to utilize the platform to provide accurate music play reporting to reduce licensing costs to NEWHD’s radio stations, and also to increase transparency to all stakeholders. NEWHD and VNUE are also actively exploring other ways the two companies can work together to create a better musical experience.
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VNUE’s Soundstr is an innovative hardware and cloud computing solution that will not only help bars, restaurants and venues to reduce licensing costs, but also radio stations, many of whom pay far more than their fair share for blanket music licenses, and importantly, will help get the proper songwriters paid.
NEWHD, founded by longtime rock radio personality Zach Martin, is the “playground for your favorite artists, streaming the best mix of current and classic rock.” NEWHD maintains viable relationships with many of the world’s greatest talent, including the Beatles, Pink Floyd, The Rolling Stones, and many of today’s artists on major and independent labels.
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“Working with VNUE and the company’s Soundstr technology will greatly improve the efficiency and cost of tracking and reporting music that is streamed through our stations,” said Zach Martin. “Furthermore, I am personally very interested in making sure that the correct artists and writers are paid for their hard work. VNUE is a very artist-friendly company, and I am happy for NEWHD to align with their cause.”
“Streaming radio stations have the same, if not more, hurdles that terrestrial radio have,” said Zach Bair. “The technology components can be numerous and quite challenging, and by leveraging Soundstr, we can create a much more streamlined process, which we believe will result in lower costs to the stations, as well as much less ‘muss and fuss’ when it comes to the licensing requirements and reporting.”
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