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Adobe and NVIDIA will co-develop a new generation of advanced generative AI models
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Partnership will focus on deep integration of generative AI in creative workflows
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Both companies commit to content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows. Adobe and NVIDIA will co-develop a new generation of advanced generative AI models with a focus on deep integration into applications the world’s leading creators and marketers use.
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“We’re thrilled to partner with them on ways that generative AI can give our customers more creative options, speed their work and help scale content production.”
Some of these models will be jointly developed and brought to market through Adobe’s Creative Cloud flagship products like Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers. Priorities of the partnership include supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative.
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Part of the NVIDIA AI Foundations cloud services for generative AI announced today, NVIDIA Picasso lets users build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design and digital simulation through simple cloud APIs.
“Adobe and NVIDIA have a long history of working closely together to advance the technology of creativity and marketing,” said Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products, Adobe. “We’re thrilled to partner with them on ways that generative AI can give our customers more creative options, speed their work and help scale content production.”
“Generative AI provides powerful new tools to empower unprecedented creativity,” said Greg Estes, VP, Corporate Marketing and Developer Programs, NVIDIA. “With NVIDIA Picasso and Adobe tools like Creative Cloud, we’ll be able to bring the transformational capabilities of generative AI to enterprises to help them explore more ideas to efficiently produce and scale incredible creative content and digital experiences.”
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