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AI Coach Creator Fingerprint for Success (f4s) Raises AU$5 Million

Fingerprint for Success (F4S)  announce a new AU$5 million funding round led by Investible with other Australian and U.S. VCs including Five V Capital, and Salesforce Ventures. Together, they join early investor ROCeteer, and other seed investors including Google Maps co-founder Lars Rasmussen, Canva co-founders Melanie PerkinsCliff Obrecht and Cameron Adams, as well as former Australian Prime Minister the Hon. Malcolm Turnbull AC and noted Australian tech investor Roger Allen, bringing the total seed investment to AU$9 million.

F4S and AI Coach Marlee is world-first technology pioneering the democratization of coaching, carving a new category for technology driven human development. The Australian founded startup responds to a problem-state where traditionally just 2% of the population, typically the elite or those with the means, have access to personalized coaching.

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Confidence in the startup is supported by significant 300% YoY user growth from the US, UK and India. These insights contribute to Marlee’s wider datapool, with more than 900,000 AI coaching minutes delivered, which collectively, have helped users from 194 countries work towards more than 100,000 goals.

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Coupled with Founder and CEO Michelle Duval’s 25 years expertise as a pioneer in the professional coaching space, AI Coach Marlee and the F4S platform is built from decades of evidence-based research developed by a team of behavioral data scientists, coaches, and AI engineers.

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The layered technology offers a digital and scalable solution for individuals and teams to understand and bring out the best in themselves, and each other. Already embraced by more than 20,000 organizations including teams from Atlassian, Hubspot, AWS, KPMG, as well as Canva and Baraja, the cutting edge technology gives users a suite of tools to scale cohesive, high-performing teams and culture.

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