AI Concerns Unveiled: 74 Percent of Americans Fear Job Loss, 59 Percent Perceive Threat

64% of American consumers recognize AI’s pivotal role in writing texts and creating/editing images but lack awareness of other uses

In a groundbreaking survey conducted by the leading communication agency MARCO in partnership with the pioneer in Research Technology Cint, the intricate landscape of opinions and emotions surrounding AI comes to light. The 3rd Global MARCO New Consumer Report 2024 reveals a striking contrast: in American attitudes—74% fear job loss due to AI, yet 58% anticipate easier lives, underscoring the complex tapestry of sentiments generated by artificial intelligence. The survey was carried out from December 2023 to January 2024, engaging a diverse sample of 7,300 consumers across 11 countries (Brazil, France, Germany, Italy, Mexico, Morocco, Portugal, South Africa, Spain, UK, and USA), with Cint playing a pivotal role in both reaching research audiences and collecting comprehensive data.

This edition marks a significant shift, introducing comprehensive AI inquiries unlike the previous year’s survey. The findings uncover ongoing worries among Americans, with 59% perceiving AI as a threat to humanity. Notably, 71% express concerns about AI contributing to biases and undesirable behaviors. Even with the majority of Americans believing AI can simplify their lives (58%), this figure is the lowest amongst all 11 countries surveyed, underscoring the negative American sentiments generated by this rapidly advancing technology.

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Moreover, trends conclude that American women are more apprehensive of AI than American men, with more American women (64%) believing AI is a threat to humanity compared to American men (55%). Additionally, among female American respondents, only 52% believe that AI will contribute to making their lives easier, as opposed to 64% among their male counterparts.

“While AI might seem daunting, the key lies in education and awareness. Understanding the technology and its implications empowers individuals and helps demystify the fear surrounding AI. As we move forward, fostering a culture of education will be instrumental in embracing the opportunities AI presents to enhance our lives.” emphases Didier Lagae founder of MARCO.

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As industries undergo digital transformation, understanding and addressing these concerns will be crucial for fostering a positive relationship between technology and the workforce.
Regarding the most widely recognized AI applications, the majority of American consumers (64%) acknowledge its involvement in text writing and image creation/editing. Awareness levels drop for AI applications in education (47%), autonomous cars (46%), the medical field (40%), agriculture and livestock (22%). These statistics reflect a contradiction between familiarity and comfortability with AI’s role in various aspects of daily life in America.

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