Altus Entertainment Partners With Primas Group to Scale Global Growth With AI
Altus leverages Primas’s AI and digital transformation expertise to scale global bookings, optimize operations, and grow efficiently.
Altus Entertainment (Las Vegas) is announcing a strategic partnership with Primas Group, a leading digital-transformation firm, to accelerate Altus’s growth through technology and AI-driven efficiencies—enabling the company to scale globally without a proportional increase in headcount.
Altus Entertainment, founded by entertainment industry veterans Seth Yudof and Jayson Pearson, has built a full-service entertainment booking agency that sources talent across the world—from close-up magicians and strolling performers to acrobatic troupes and major celebrity artists. According to the company’s website, Altus offers everything from singers, dancers, magicians, food artists, celebrity impersonators, acrobats, drone light shows, interactive robotics, and full-scale entertainment productions.
Meanwhile, Primas Group brings decades of founder Mike Mastro’s experience in helping companies modernize operations, adopt cloud and AI systems, and streamline customer-service and back-office functions. On its website, Primas notes that it offers “End-to-End Digital Solutions across Omni-channel Solutions, CAI Solutions, Cloud Services…” for businesses seeking to transform affordably.
Partnership Focus & Strategic Benefits
Under the agreement, Altus Entertainment will leverage Primas’s platform and consulting framework to optimize its booking operations, talent-roster deployment, customer-service workflows, and data-driven marketing. The goal: to expand internationally, handle greater volumes of bookings and services, and deliver premium entertainment globally, without simply hiring large numbers of new staffers.
By building automated workflows, AI-enabled customer-inquiry triage, and integrated booking-talent-vendor systems, Altus expects to improve efficiency, reduce manual overhead, and reinvest savings into talent investment and global market expansion.
Jayson Pearson commented, “In live entertainment, we still prize human performance and creativity. But behind the curtain, the business has to run like a tech company. With Primas as our digital-transformation partner, we’re able to scale faster, serve more clients around the world, and stay lean while delivering extraordinary experiences.”
Mike Mastro added, “We are delighted to support Altus in merging artistry with operational rigor. By giving the company access to affordable AI and cloud platforms, we enable them to invest in performers and productions, not just infrastructure.”
Entertainment Reach & Service Offering
From intimate private functions to large-scale corporate galas and celebrity-booked events, Altus covers the full spectrum of live entertainment. Its global-talent, local-service model ensures that clients can book everything from Las Vegas-based strolling magicians to stadium-sized celebrity bands and themed acrobatic troupe shows.
Thought Leadership & Industry Insight
Altus co-founder Seth Yudof is also a recognized voice in the intersection of entertainment and technology. He has authored several articles for the Rolling Stone Culture Council on topics such as generative-AI in business and entertainment algorithms, and he has released an online course for performers entitled “The Entertainer’s Guide to Getting Hired.”
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