Amplify.ai and AdLingo Bring Conversational AI to Display Advertising
Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement.
Brands want to meet their customers and prospects where they are, and with messaging’s rising dominance of digital communication in recent years, brands are increasingly challenged to figure out how to support an ever-growing diversity of messaging-based “conversational surfaces.” Amplify.ai addresses that challenge with one of the industry’s first enterprise-class Conversational AI platform. Core elements of the platform include a common Machine Learning/AI foundation, native messaging-optimized NLP (natural language processing) system, and an abstraction layer supporting any arbitrary conversational surface. Amplify.ai enables persistent conversations across all the leading rich-media communications channels with the ability to seamlessly move from one modality to another; e.g. start a conversation on your desktop computer and move to a mobile device without interruption or loss of context. In addition to the messaging solutions like AdLingo powered by Google’s RBM (Rich Business Messaging) platform, Amplify.ai supports: RCS, Facebook, Facebook Messenger, “Instagram, WhatsApp, native chat on desktop and mobile web and in-app integrations. With Amplify.ai, brands can deploy conversational experiences that dynamically adapt to the capabilities and limits of each channel, supporting the full messaging-based conversational UX spectrum, from text-only to full media-rich-plus-text experiences.
“Truly conversational interaction is a game-changer for display advertising, enabling deep and effective engagement directly within the ad experience,” said Mahi de Silva, CEO and co-founder of Amplify.ai. “We’re excited to integrate with AdLingo to bring this exciting new capability to both our current consumer brand clients and to many new ones seeking the persuasive power of conversational marketing at superhuman scale.”
“Our integration with Amplify.ai enables us to bring conversational experiences globally and at scale with consumer brands,” said Vic Fatnani, co-founder and General Manager of AdLingo. “Through conversational display ads we believe all brands will have the opportunity to create a 2-way communication channel and begin helping their customers in real-time at the moment it matters.”