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AppTek Named Among Pure-Play Vendors Targeting Best Of Breed Intelligence In New Now Tech Report For Conversational Intelligence

Leading independent research firm cites AppTek amongst other vendors for their role in helping enterprises deliver customer experience (CX) insights and improve CX behaviors at scale, and accelerate revenue growth by extracting actionable insights from multi-channel conversations.

AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Text-to-Speech (TTS) and Natural Language Processing / Understanding (NLP/U) technologies, announced its inclusion in Forrester’s Now Tech: Conversational Intelligence, Q2 2021 research report which provides an overview of the Conversational Intelligence market.

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“We believe AppTek’s inclusion in Forrester’s Now Tech report reflects our commitment to delivering the best-in-class AI-enabled speech and language technology solutions that cover the full spectrum of conversational intelligence,” said AppTek CEO Mudar Yaghi. “Our multi-faceted science team delivers industry-proven, scientifically-tested and benchmarked transcriptions, voice and text-based sentiment analytics, speaker separation, topic modeling capabilities, and more – all of which are critical to gathering the deep insights enterprises need to make better business decisions based on their customer conversations.”

Forrester analysis of the Conversational Intelligence market was based on two factors: market presence and functionality. AppTek was listed in the mid-size category and within the primary functionality segment Pure Play vendors, who integrate with enterprise’s existing systems to add a new layer of conversational intelligence with more advanced, specialized, easier-to-use, and/or lower cost capabilities; many also focus on use cases outside of the contact center, including gathering customer insights, competitive intelligence, sales and marketing feedback.

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