Aurora Mobile Partners with Baidu ERNIE Bot to Develop a Full Range of AI-Driven Interactive Marketing Products

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced it has become one of the first ecosystem partners of ERNIE Bot, a generative AI chatbot developed by Baidu.

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The Company will access ERNIE Bot and apply Baidu’s leading intelligent dialogue technology in its customer engagement and marketing technology services. This initiative is an additional step in Aurora Mobile’s implementation of its AI-driven strategy with the support and empowerment of leading AI chatbot technologies.

Baidu has been actively developing AI for more than a decade. ERNIE Bot was developed based on its industrial-level knowledge-enhanced ERNIE model, which is capable of deep semantic understanding and content generation across multiple modalities and languages, and has great potential in various fields such as question-and-answer search, content creation, and intelligent office. ERNIE Bot will access Baidu Smart Cloud. In the future, enterprises will be able to use ERNIE Bot service through Baidu Smart Cloud to empower various applications.

As an ecosystem partner, Aurora Mobile will be given priority for internal testing with ERNIE Bot and will integrate ERNIE Bot in its products. Moving ahead, the Company will cooperate with Baidu in related product development, standards formulation, and jointly develop AI-driven solutions to address enterprises’ needs in omni-channel user engagement leveraging technology sharing, training and joint marketing.

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Many renowned companies have joined the ERNIE Bot ecosystem including iQIYI, Jidu Automobile, Xiaodu, Yuxin Technology, Hand Enterprise Solutions, Kingdee Software, BabyBus, Zhaopin, and pcauto.com.cn.

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.

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