Axtria and HealthVerity Announce Strategic Partnership to Enable Next-Gen Real-World Data, Analytics, and Campaign Optimization Solutions for Life Sciences Organizations

Axtria,a global leader of award-winning cloud software and data analytics, and HealthVerity, the leader in Identity, Privacy, Governance, and Exchange (IPGE) for real-world data,announced a partnership to provide life sciences organizations with the data, analytics, and infrastructure required to enable comprehensive and privacy-compliant views of patient journeys across all engagement channels.

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“This partnership combines our best-in-class patient identity resolution technology, consent management solutions, and real-world data ecosystem with Axtria’s leading analytics capabilities to fundamentally change how life sciences organizations interact with patients,” said HealthVerity CEO Andrew Kress. “We are excited to offer unprecedented insight into the patient journey and unlock significantly more bandwidth for our clients to innovate.”

The HealthVerity IPGE platform is an integrated technology and real-world data (RWD) infrastructure that allows disparate data to be accurately resolved to unique privacy-protected identities, then connected in a HIPAA-compliant manner, enabling interoperability with the nation’s largest healthcare and consumer data ecosystem. This partnership allows the power of the HealthVerity data ecosystem to be applied to Axtria’s analytics products and services to solve real-world problems, driving breakthroughs in artificial intelligence (AI) and machine learning (ML).

“For life sciences companies, successfully competing in today’s environment requires a deep understanding of the patient journey and their ever-changing needs. This is only possible when the best data is combined with the best analytics and seamless delivery of insights in real-time,” said Axtria CEO Jaswinder Chadha. “Axtria has always been at the forefront of clinical and commercial innovation, and this partnership is another step in that direction, so our customers are equipped to win in a highly competitive landscape where winners will be decided based on how well they understand and solve patient needs.”

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Through this partnership, Axtria and HealthVerity will offer best-in-class solutions to help drive clinical and commercial impact. Specifically, they will enable companies to manage patient identities and consent and, as appropriate, capture and match patient-level data across engagement channels, such as advertising, specialty pharmacies and hubs, patient support programs, and other digital applications—all in a HIPAA-compliant manner. On top of this infrastructure, they will apply advanced analytics for applications such as trigger programs that inform next-best actions and closed-loop media attribution that links marketing campaigns to actual patient behavior.

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