The Company Thrived in Q3 with Continued Business Growth, Tech Innovation, and Expanded TikTok Partnership
BEN Group, the leading entertainment AI company that empowers brands and creators to capture engaged human attention across social media, streaming, TV, music, and film content, closed Q3 with record growth in the EMEA region, new product and AI capabilities, and an expanded partnership with TikTok.
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“Technology helps brands and creators of all kinds harness their creative identities and connect directly with audiences. The enhancements to our AI-driven tech stack are just the beginning for us. We’re ecstatic to be at the forefront of solidifying technology’s role in digital, pop, and Creator culture.”
BEN’s global creator (influencer) marketing and product placement divisions continued to see steady growth, with a +25% YOY increase in revenue. Notably, revenue and bookings in BEN’s EMEA region soared, growing by +148% and +207% YTD YOY, respectively. The company also grew its client base with new businesses in its portfolio, including Chosen Foods, Caraway, and Rovio. BEN’s TubeBuddy SaaS platform, which helps creators and brands optimize their YouTube audience and channel growth, reached a record 12M users, now covering nearly 20% of all YouTube channels in existence.
In addition, BEN deepened its relationship with TikTok in Q3 and was named an official TikTok Sound Partner, allowing brands on the platform to work directly with BEN to help marketers build successful sound-on strategies. To date, TikTok campaigns that BEN has cleared music for have reached over 27B views.
In 2022, BEN invested heavily in building out its technology and sales teams to support this growth, with 175 new team members onboarded to date. BEN was granted two additional patents focusing on contextualization and predictive analytics for social media and streaming content.
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BEN amplified its role as the AI-driven architect of the creator economy with new, forward-looking tools for campaign predictions in Q3. BEN productized its audience clustering tool, unlocking the ability to analyze deep audience psychographics. BEN expanded its AI capabilities directly into its TubeBuddy platform, allowing creators and brands to best position their content for success with enhanced engagement metrics and opportunities, including an intelligent, AI driven title generator. Tools in development include heat maps to analyze thumbnails and provide attention maps to select the image that drives the most engagement, AI optimized thumbnails with click through rate predictions improving CTR by 30%, and a video retention prediction tool to predict watch time on videos.
“The power AI has to predict successful outcomes of video and growth performance is unmatched in the entertainment industry,” said Ricky Ray Butler, CEO of BEN Group. “Technology helps brands and creators of all kinds harness their creative identities and connect directly with audiences. The enhancements to our AI-driven tech stack are just the beginning for us. We’re ecstatic to be at the forefront of solidifying technology’s role in digital, pop, and Creator culture.”
Looking ahead, the company is seeking to debut a single product that will be a one-stop-shop destination for the Creator Economy, entertainment, and marketing industries. The destination will empower creators and brands through intelligent, data-driven tools to better understand their audiences and collaborate across streaming, digital, and social platforms
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