BharathCloud, ibentos Forge India-Canada Partnership to Scale AI-Powered Marketing and Event Technology

BharathCloud, India’s sovereign AI cloud services provider, has partnered with ibentos, an AI-powered marketing and event technology company operating across North America and India, to advance brand marketing, customer engagement and event technology across India and Canada.

The partnership follows discussions between the companies during the India-Canada Business Summit held alongside the 7th India-Canada Ministerial Dialogue on Trade and Investment.

Under the partnership, BharathCloud will use ibentos HYPE, ibentos’ AI-powered marketing platform, to create and manage on-brand campaigns at scale. The companies will also explore extending these capabilities to BharathCloud’s customers, alongside AI-led event experiences to improve audience engagement and event management.

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“Technology partnerships often begin with meaningful conversations, and this is how this one started. Our interactions with the ibentos team during India-Canada business missions highlighted a common vision around innovation and customer satisfaction,” said Rahul Takkallapally, Co-Founder, BharathCloud. “As BharathCloud expands into different markets, we need technology partners that can deliver smarter and more interactive experiences across our marketing campaigns, events and digital engagements. We see this partnership as an opportunity to create richer experiences for our customers and partners.”

Jaspinder Bhatia, Co-founder & CMO, ibentos Inc., said, “Meeting the BharathCloud team during an Indian business delegation visit to Canada showed a strong alignment in our vision, customer base and approach to innovation. With the ibentos founders’ decade-plus experience in digital marketing and branding, combined with ibentos HYPE, we see an opportunity to strengthen the BharathCloud brand while helping businesses access scalable, on-brand marketing solutions.”

ibentos has powered more than 3,000 events across 30+ countries through event technology solutions. Its ibentos HYPE platform enables businesses to create, manage and publish brand campaigns across channels with AI-assisted workflows for growing brands.

The partnership will also explore opportunities in enterprise event technology, AI-powered brand marketing, AI adoption, virtual experiences and technology programmes connecting business ecosystems in India and Canada.