Brightflow AI Acquires CircleUp to Deepen Customer Insights and Help Small Businesses Grow

Brightflow AI, the financial data and intelligence platform that empowers small businesses to take control of their cash flow and make data-backed decisions, announced the acquisition of leading fintech company CircleUp, allowing Brightflow AI to deepen customer insights and strengthen artificial intelligence using the Helio insights engine to better serve online and offline brands.

Helio tracks 1.6M+ brands and 16M attributes across 200+ data sources and 4PB of data to provide the most comprehensive insights on emerging brands and trends in consumer packaged goods (CPG). Brightflow AI will integrate the Helio data repository to promote the efficacy of its own data platform as it builds the most robust AI-powered financial insights tool in the industry. Terms of the deal were not disclosed.

“Brightflow AI provides equitable access to data and growth opportunities to the everyday business owner,” said Robbie Bhathal, CEO and Co-founder of Brightflow AI. “By acquiring CircleUp’s Helio platform, we’re able to deepen our data, machine learning, and analytics capabilities, strengthen our own financial intelligence platform, and provide our customers with the most comprehensive solution available.”

82% of small businesses fail due to cash flow complications, according to a study by U.S. Bank. Brightflow AI prevents small business owners from being blindsided by their finances and delivers the forecasts, analyses, and recommendations brands need to make strategic adjustments in real time for sustainable growth. The Helio data platform will strengthen Brightflow AI’s machine learning algorithms, which it uses to build its cash flow forecasts, cash management tools, and underwriting analyses.
“We are excited to create a new standard for financial intelligence for consumer companies,” said Ryan Caldbeck, Chairman and Founder of CircleUp. “The acquisition by Brightflow AI allows us to provide customers with the data, insights, and tools they need to grow their businesses faster and more efficiently.”

“Our mission is to help entrepreneurs to thrive by giving them the capital and resources they need. The acquisition by Brightflow AI is a positive step forward for CircleUp and the industry,” said Rory Eakin, Founder of CircleUp.