Brilliant Earth Extends Leadership in Blockchain Diamonds Through Participation with Tracr
Brilliant Earth Group,an innovative, digital-first jewelry company and global leader in ethically sourced fine jewelry,announced a new collaboration with Tracr, the world’s leading digital platform for tracing natural diamonds from their source. The partnership will further unlock Brilliant Earth’s blockchain-enabled natural diamond offerings, meeting the Company’s ESG goal six months ahead of schedule.
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“At Brilliant Earth, we continue to create solutions and pursue partnerships that support our mission,” said Beth Gerstein, CEO and Co-Founder at Brilliant Earth. “Working with Tracr will allow us to drive an increased assortment of blockchain-enabled natural diamonds into the market, while getting us closer to attaining our ESG goals and bringing our customers increased traceability in the lifecycle of their diamond.”
As a digitally-native company, Brilliant Earth has been a leader in using emerging technology to achieve industry-leading sustainability and transparency standards. Tracr’s technology further supports Brilliant Earth and its customers’ expectations of transparency with the use of Artificial Intelligence (AI) and machine learning to identify a diamond’s provenance and analyze its unique characteristics.
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Wes Tucker, Tracr CEO, said, “We are delighted to have Brilliant Earth join Tracr and are looking forward to helping them use our platform to continue their mission to cultivate a more transparent, sustainable, compassionate and inclusive jewelry industry. With both of our organizations having a shared focus on using technology to tell the story of natural diamonds, I’m excited about what we will be able to achieve together towards this shared goal.”
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