Canvass AI CEO, Humera Malik, to Address WTO on Regulatory Issues Related to AI Software and International Trade

Canvass AI, a leader in industrial AI software announced that CEO, Humera Malik, has been invited by Global Affairs Canada, to speak at the World Trade Organization’s (WTO) June 20, 2023 session on how emerging regulatory measures will affect trade for AI software startups.

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Humera Malik said: “I welcome the opportunity to speak to Members of the WTO’s Committee on Techinical Barriers to Trade on how regulations can avoid creating significant costs and go-to-market barriers for startups that they may aggressively pursue and expand into export markets.”

Ms. Malik will address a global audience of trade policy decision makers who specialize in minimizing regulatory barriers to international trade through the WTO Committee on Technical Barriers to Trade using the WTO Technical Barriers to Trade Agreement. She will highlight some of the specific challenges faced by small AI software companies with regards to regulatory measures that are more trade restrictive than necessary to achieve legitimate objectives, which are also known as technical barriers to trade. In addition, she will address how regulators can create a more inclusive environment that facilitates a level playing field, and can enable small AI software companies to thrive in global trade and contribute to innovation.

Humera Malik is a technology entrepreneur and a leading voice and practitioner in applying artificial intelligence to optimize industrial operations, augment workforces, and achieve sustainable impact.

To improve and maintain market access for Canadian businesses, Global Affairs Canada leads the negotiation of bilateral, plurilateral and multilateral trade agreements, the administration of export and import controls, as well as the management of international trade disputes. The department also provides advice and services to help Canadian businesses succeed abroad and attract foreign direct investment to Canada, and supports international innovation, science and technology.

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The WTO Technical Barriers to Trade Committee serves as a forum to discuss any issues of interest to WTO Members related to the implementation of the Technical Barriers to Trade Agreement. WTO Members use the Committee to exchange experiences on the implementation of the Agreement with a view to making implementation more effective and efficient. Members also use the Committee to discuss “specific trade concerns” with respect to Technical Barriers to Trade measures proposed or adopted by other Members, which may affect their trade.

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