Platform strengthens physician alignment and referral management; live presentation scheduled for October 8
CareCloud, a leader in healthcare technology and AI-powered solutions, unveiled Marketware, its hospital-focused physician relationship management and analytics platform, which it added to its portfolio as part of its recent Medsphere acquisition. Marketware enables hospitals to strengthen physician alignment, optimize referral networks, and link engagement strategies to measurable growth.
“The implementation of Marketware has contributed to increases in revenue, and the data available makes us feel like we can continue to grow both finances and services,” said Daniel Conklin, VP, Clinics & Ancillary Services, Kalkaska Memorial Health Center. “We have more confidence in the outcomes of our initiatives because Marketware fills holes in our data sets.”
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“Marketware is a powerful part of our hospital IT portfolio,” said Stephen Snyder, Co-Chief Executive Officer, CareCloud. “It gives hospitals a data-driven way to identify opportunities, reinforce physician relationships, and capture growth at a time when financial strength is more important than ever. We want the market to clearly understand that Marketware is part of the CareCloud family, and we are investing to expand its impact as we begin to incorporate AI-driven insights and tools from our broader product portfolio.”
Marketware has been adopted by hospitals nationwide to help leadership teams gain visibility into referral trends, reduce network leakage, and prioritize physician outreach. The platform provides hospital executives with actionable intelligence to strengthen alignment with physicians, expand service-line growth, and better serve patient needs. With interactive dashboards and analytics, Marketware enables organizations to:
- Track referral patterns and identify leakage to keep patients within the health system and improve continuity of care.
- Strengthen physician engagement by highlighting areas where additional collaboration or outreach is needed.
- Support strategic planning with data on service-line performance, competitive pressures, and community needs.
- Demonstrate impact by tying physician relationship efforts directly to patient access, volume growth, and financial outcomes.
The platform is being integrated with CareCloud’s AI Center of Excellence, revenue cycle management tools, and inpatient EHR solutions, creating new opportunities for hospitals to connect physician relationship data with operational and financial performance.
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