Pixis, the Californian headquartered codeless AI infrastructure company, announced the onboarding of Ultano Kindelan as the Country Manager of Spain citing its expansion into the market. Currently, the Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions.
Ultano, an entrepreneur and startup leader by nature, has over 20 years of experience in the digital advertising and advertising tech space. He has worked with leading companies such as Google, WPP, LimelightNetworks, Fyber, and Zefr, to name a few. He has been involved with the IAB, both as a board member and as a leader of IAB working groups, in initiatives that helped standardize mobile, video, and programmatic advertising, and contributed to a better digital advertising world.
Founded by Shubham A. Mishra (Global CEO), Vrushali Prasade (CTO) and Hari V (CBO), Pixis has raised $124M in funding to date. Its latest funding round was led by SoftBank Vision Fund 2 with participation from new investor General Atlantic, as well as existing investors. The company’s customers include noteworthy brands such as DHL, Kumu, BetaBrand, SmartAsset and Joe & The Juice.
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Commenting on this strategic expansion decision, Europe & APAC CEO, Neel Pandya, said: “Spanish brands are increasingly prioritizing AI as a way to compete and bring new business, opportunities and benefits into the region. By 2025, AI investments in Spain alone are projected to increase by US $244.1 million (from 2019) recording a CAGR of 29.8%. We believe now is an ideal time for us to support Spanish brands as they seek to adopt AI for marketing. We’re excited to welcome Ultano Kindelan as our Country Manager. His extensive experience and familiarity with the market will prove to be an advantage.”
Comprising 80+ proprietary AI models, Pixis’ codeless infrastructure is deployed across an ecosystem of AI products. A key differentiating factor for Pixis is user experience, where its entire AI infrastructure can be deployed in 15 minutes by marketers themselves without data scientists or IT/tech team intervention. Upon deployment, it takes 8 seconds to activate the AI and initiate an initial audit of current marketing strategies so efficiencies to scale and inefficiencies to rectify can be identified. Pixis’ customers use the AI infrastructure to augment decision-making with data-backed recommendations for targeting, media management, creative communication, performance optimization, and more.
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Earlier this year, Pixis announced its expansion into the MENA region, more recently into ANZ, and is rapidly becoming the go-to AI technology for demand generation and marketing optimization. Brands like Skoda, DHL and Joe & The Juice have observed incredible results after deploying Pixis AI. Skoda saw a 10% improvement in its cost per lead and 17% boost in average daily leads volume. Globally renowned chain of juice bars and coffee shops, Joe & The Juice, witnessed a 14% higher conversion rate after deploying the Pixis AI infrastructure.
Newly appointed Country Manager, Ultano Kindelan, said, “It’s a pleasure to be a part of Pixis, a young and truly innovative company that’s paving the way in democratizing AI for marketers in Spain.” He added, “what’s truly unique about Pixis is the concrete steps being taken to make AI not just accessible, but also intuitively operable by marketing and creative professionals. I’m excited to grow along with the company and to support the marketing community in Spain to harness the benefits of AI.”
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