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Credit Unions Take Action to Overcome Labor Shortage Challenge

Credit unions face an unprecedented labor shortage – with fierce competition for skilled labor and a dwindling talent pool. To address this challenge, credit union leaders from Southern California recently gathered to discuss best practices and strategies for doing more with less – and thriving – even during the current staffing shortage.

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As the latest stop on the Digital Conversations for CFIs Tour, hosted by Eltropy, the March 30 event at the Westin Pasadena, in conjunction with the California and Nevada Credit Union League, brought together industry experts and credit union leaders to share their insights on navigating the current labor market.

Simona Hollins, Chief Financial Officer for Priority One Credit Union, shared insights on how they managed to retain staff during the pandemic.

One of the biggest challenges facing credit unions today is hiring and retaining employees.

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Todd Helmerson, Vice President of Residential Lending for Premier America Credit Union, noted that many staff members come and go.

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Mike McCarthy, CTO of SAFE Credit Union, explained how his credit union has adopted remote working on a large scale.

Eltropy is the leading digital conversations platform for community financial institutions (CFIs). Its AI-driven communications tools empower CFIs to communicate, automate, improve operations and engagement, and increase productivity across the institution – all while maintaining the highest standards of security and compliance. Using Eltropy’s platform, CFIs can connect with their consumers anytime, anywhere via Text, Video, Secure Chat, co-browsing, screen sharing, and chatbot technology .

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[To share your insights with us, please write to sghosh@martechseries.com]

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