CUB Rolls Out Afresh’s AI-Powered Fresh Operating System After Seeing Transformational Results

Afresh Technologies, the leading provider of AI-powered technology built specifically for Fresh categories within grocery stores, announced the rollout of its Fresh Operating System across CUB stores. After utilizing Afresh’s predictive ordering and merchandising solution in select stores, CUB, Minnesota’s largest grocery store serving millions of customers each month, quickly recognized significant improvements to inventory turns and product freshness for consumers, material labor efficiencies for store personnel, and a profound reduction in food waste across their supply chain.

“At CUB, the local community is at the center of everything we do. Afresh has helped us keep our community front and center by delivering better, fresher products to our shoppers, while also helping us reduce waste and lessen our environmental footprint,” said CUB CEO, Mike Stigers.

Afresh allows CUB teams to manage the ever-changing nature of fresh food more efficiently, reducing food waste and achieving superior freshness in their stores. The solution works across CUB’s existing forecasting, inventory, and store operations, providing department managers with a suite of easy-to-use ordering tools powered by real-time insights. As a result, grocers utilizing Afresh typically increase sales by an average of 3% across their chain, while reducing food waste by 25% and significantly improving inventory turns.

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“Afresh worked to make the implementation of the Fresh Operating System as easy, flexible, and lightweight as possible, which significantly reduced the burden on our IT team,” said CUB CIO Luke Anderson. “We’re excited to roll Afresh out to more stores as a part of CUB’s broader strategy to increase efficiencies across our chain.”

“CUB is a beloved cornerstone of their local community in Minnesota, a testament to the great work they do to constantly improve the grocery experience for their shoppers.” said Matt Schwartz, CEO and co-founder of Afresh. “Afresh is proud to continue to partner with CUB to help them reduce food waste and make fresh, healthy food accessible to their community.”

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