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Digital Locations Provides Post-Acquisition Update on EllisLab and ExpressionEngine

EllisLab Has Seen Significant Increase in Website Traffic and ExpressionEngine Downloads After Going Open Source

Digital Locations, Inc., developer of an artificial intelligence (AI) platform for personalized digital content, provided an update on the post-acquisition progress of its subsidiary, EllisLab, Corp (EllisLab). The acquisition of EllisLab in November 2018 was a foundational component of a larger strategy to bring AI-driven content personalization technology to the Web.

EllisLab re-licensed its flagship product, ExpressionEngine, as free and open source software (FOSS) in late 2018. For 15 years, ExpressionEngine enjoyed success as a popular commercial content management system (CMS). The market for commercial web applications, however, has increasingly lost ground to open source, which today commands over 85% of the market.

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While Digital Locations intends to make its personalization technology available to the most popular CMS platforms, ExpressionEngine will be the platform upon which R&D and initial public deployment will happen. An open source ExpressionEngine provides the Company with a potentially much larger ecosystem, along with access to global markets in which open source software is dominant.

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Rick Ellis, Founder and CEO of EllisLab, commented, “Since the acquisition we have seen a significant increase in web traffic and product downloads, particularly from countries such as India and Brazil that are strong consumers of open source products. Early indicators reinforce that open source is the best way forward for the ExpressionEngine platform.”

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EllisLab has also made rapid progress in its transition to a services revenue model, as the company no longer generates income directly from the sale of ExpressionEngine. Rick Ellis added, “We have been busy implementing a range of products, services and business initiatives intended to capture new revenue streams from our ExpressionEngine open source community. We are pleased with the progress thus far. The early success gives us confidence that we are on track to meet our goals.”

Now that the EllisLab acquisition has been finalized, Digital Locations has begun crafting a blueprint for assembling the data science and product engineering components necessary to bring an innovative AI-driven content personalization products to market.

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