Drips and Insightin Health Join Forces to Tackle Low Engagement in Health Risk Assessments

Drips and Insightin Health have unveiled a joint solution to increase health risk assessment (HRA) completions for health plans. This AI-driven solution empowers insurers to proactively engage members with personalized messaging and data-driven conversational campaigns, addressing the industry-wide challenge of engaging difficult-to-reach members. This solution is an extension of the two companies’ existing partnership, which offers solutions to help health insurance providers identify member needs in real time and proactively engage them.

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The new HRA engagement solution pairs Drips’ human-like, AI-powered two-way texting with inGAGE, Insightin Health’s highly secured cloud-based member experience automation platform. These combined technologies engage members to complete an HRA and identify their specific needs and challenges in real-time. Individualized care plans developed in the inGAGE workflow engine serve as the fuel for Drips to then execute targeted conversations that connect members with appropriate health plan resources, digital content, and other tools. The solution integrates live agent support and other third-party partners as appropriate.

“This is a great example of next-best-action at scale,” says Insightin Health founder and CEO, Enam Noor. “As members complete a digital HRA, the inGAGE platform identifies and automates member-specific outreach through our partnership with Drips.”

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Most health plans are capturing this valuable information from their members today, however, without automation tools they are constrained by human capital and forced to focus on smaller segments of their population. Noor describes what he sees as a true win-win: “With inGAGE as the “brain” and Drips as the engagement “muscle,” health plans can save money while improving member satisfaction.”

“To help payers improve member experience and health outcomes, it’s not enough to just have data or just have an outreach platform,” said Drips Managing Director of Healthcare Dan Fox. “You need both of these things working hand in hand. By combining the inGAGE automation platform with Drips conversational outreach, we’ve created a truly remarkable solution that is transforming the way payers handle HRAs.”

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