Eurora Expands to Australia and New Zealand and Adds Industry Veterans to US Team

Eurora Solutions (Eurora), the leading AI/ML (artificial intelligence/machine learning) backed cross-border trade compliance platform, announces the appointment of Glen Ford as the CEO of Australia and New Zealand operations. Glen has a broad range of global logistics and supply chain experience having previously worked for New Zealand Post, multiple European Post offices and owned and/or set up companies such as Parcel Monkey and GePS.

In recent years, Glen has been the CEO and co-owner of GePS which he sold in 2020 since then he has been establishing a consultancy company to bring new e-commerce solutions to market and help optimize supply chain issues for customers. “I have been working with cross-border trade my whole career, from postal to freight forwarding and everything in between,” says Glen. “I am well aware of the difficulties in moving goods internationally and that’s why Eurora, with its proprietary AI solution, is in the right place at the right moment – we can help solve a lot of compliance problems for global shippers, e-commerce marketplaces and logistics companies.”

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Glen was responsible for leading expansion efforts in the USA, mainly with Bpost (Managing Director Bpost International USA) and then with Parcel Monkey (CEO USA). Previously with DHL Global Mail, Glen served as Vice President of Product Management and various positions in the USA and UK. Before joining DHL, Glen held several positions at Swiss Post and New Zealand Post.

Marko Lastik, founder and Group CEO of Eurora, sees rapid growth and potential for Eurora in the Australasia region. “For example, the EU is New Zealand’s third largest trading partner, accounting for 11.5% of total trade. New Zealand’s exports to the EU are largely dominated by agricultural products, while the EU’s exports to New Zealand are focused on manufactured goods. Being present for customers all across the globe ensures that our proprietary AI-powered e-commerce compliance platform can add value, lower costs for companies and consumers across the industry and enable us to capitalize on this opportunity”.

US Team Expands

Eurora opened a Central US office in Miami driven by US CEO Chris Lentjes, a Pitney Bowes and DHL veteran with 20+ years of experience. In September 2022, Eurora also appointed eCommerce heavyweight Walter Trezek as non-executive Chairman of its Supervisory Board, to support our global expansion. Walter is Chairman of the Consultative Committee of the United Nations’ Universal Postal Union, co-chair of Ecommerce Europe, and an advisor to the European Commission. In addition, Eurora opened an Engineering Hub in Dubai and an Innovation and Research Center in Estonia.

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Team members in the US include cross-border industry **experts from the shipping, logistics, supply chain, e-commerce and customs industries. The team’s experience spans some of the biggest logistics’ brands in the world as well as government, offering a depth and breadth of experience from all facets of the industries that Eurora assists.

“The US team has been built very purposely, with everyone bringing at least 10 years of industry experience,” said Chris Lentjes, US CEO of Eurora. “We’ve all worked in some combination of e-commerce, logistics, shipping and cross-border trade so we have deep insights into what our clients and partners are facing and now we have the AI-built technology of Eurora to help address some of the challenges. We think that the US is still a largely untapped market in terms of what is possible with international trade and we’re looking forward to making a positive impact.”

Eurora’s platform

Eurora’s platform can be used by online sellers, marketplaces, logistics, and postal companies to automatically create electronic declarations for duties and taxes via simple API integration. It also assigns e-commerce products an appropriate HS code. Using AI and ML, Eurora automatically processes 5,000 requests per second with up to 98% accuracy, the highest level of accuracy, speed, and automation available on the market. It operates at a fraction of the time and price of hybrid or manual code allocation solutions commonly used today.
Eurora’s mission is to automate every aspect of the cross-border supply chain by reducing the amount of manual labor, the time spent on compliance, and the overall carbon footprint of the industry. All to help any actor in the global supply chain move parcels faster and with lower resource costs, to enable them to be more competitive.

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