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Fit Analytics AI Platform Helps ASOS App Users Get Sizing Right, First Time

One of the World’s Most Tech-Forward Fashion Retailers Draws on Fit Analytics’ Machine-Learning Sizing Platform to Power the Global Roll out of Its Fit Assistant Sizing Tool on Ios and Android in Advance of 2018’s Holiday Shopping Season.

After successful results on its desktop and mobile sites, ASOS has announced the launch of its Fit Assistant sizing tool worldwide on iOS and Android, powered by the Fit Analytics machine-learning sizing platform.

Delighted to see ASOS’ new Fit Analytics-powered Fit Assistant hitting the app stores worldwide during Cyber Week and huge kudos to their team for such a stunning native app implementation!

Fit Assistant joins a suite of innovative native ASOS tools such as Your Edit and Style Match which have helped make the British retailer the go-to global fashion destination for 20-somethings.

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The app solution was developed 100% in-house by ASOS and communicates with the Fit Analytics machine-learning sizing platform via API in order to power its sizing recommendations. Teams from ASOS and Fit Analytics collaborated closely in the months leading up to launch to ensure a roll out would be possible in time for the busiest part of the retail year.

Speaking on the importance of sizing for ASOS customers, Andy Berks (Digital Product Director at ASOS) said: “We want to do all we can to make sure our customers are getting the right size, first time. This is where ASOS Fit Assistant comes in  we can now offer personalised size recommendations across ASOS collections, exclusive labels and fashion favourites, helping make our customers’ lives easier and their shopping experience even better.”

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Fit Analytics CEO Sebastian Schulze commented: “ We’d like to firstly congratulate the ASOS team on a truly outstanding, shopper-first implementation. The global launch of Fit Assistant on iOS and Android is a big step forward for both our platform and native app capabilities, and proves the API-driven value they can deliver for the world’s biggest brands and retailers. We’re particularly proud that ASOS trusted our platform enough to launch Fit Assistant worldwide in the days leading up to Black Friday.”

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