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Found Taps Generative AI to Power Instant Personalized Weight Guidance With Launch of Found Assistant

Found Assistant uses generative AI to surface nutrition, movement, and health resources, allowing members to share and receive feedback on demand based on their unique needs and questions

Found, a medically-assisted w********** program  announced the launch of Found Assistant, a generative AI guide within the Found app that offers members the ability to ask questions and discover instant and relevant information on nutrition, movement, health habits, and more. Found Assistant is available 24/7 to provide personalized guidance throughout members’ journeys and further support them in reaching their weight and health goals. During its soft launch in September, nearly one-third of beta users had more than one conversation with Found Assistant.

Over 70% of adults aged 20 and above in the U.S. have excess weight or obesity and are typically provided with the same outdated medical advice by well-intentioned primary care providers: balanced diet, exercise, and willpower. Just 50% of people adhere to long-term medical treatment plans, including taking prescribed medication, following a balanced diet, and executing lifestyle changes. Difficulty creating and keeping new routines, especially when it relates to weight care, happens for various reasons: some find it challenging to maintain a balanced diet while on the go, while others may need further guidance to fit movement into their daily schedules.

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Powered by generative AI, Found Assistant supports the most challenging moments of member weight care journeys. Eliminating the overwhelm and labor associated with scattershot internet search results, Found Assistant instantly provides relevant educational information and personalized fitness routines, new recipes, lifestyle tips, curated guidance, and more based on member prompts, health histories, and personal preferences. For a member staying in a hotel with limited gym equipment, Found Assistant support and guidance is easily accessible and malleable. For example, it can automatically provide workouts that adapt to the member’s environmental change and help prevent the member from veering off their fitness routine.

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“Found Assistant generative AI technology adapts to addressing behavior change and the user’s personal needs faster than any obesity practitioner in a brick or mortar setting or any digital health setting,” said Alex Linares, Chief Product Officer of Found. “Weight care journeys are inherently challenging, requiring dedication to new routines and guidance to achieve intended health outcomes. Found Assistant delivers an instant, personalized member experience that integrates well with the rest of the member experience at Found.”

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Within the Found app, members can leverage an open-type field to prompt the Found Assistant with specific questions or use preset buttons to populate prompts for recipes, workout routines, meal plans, and habit-building. Members can review past saved conversations within the app, and all conversations with Found Assistant are kept anonymous. Found Assistant will continue to advance and provide opportunities to reshape and refine the w********** industry for the better.

[To share your insights with us, please write to sghosh@martechseries.com]

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