Great Hill Partners Invests €180 Million to Merge Echobot and Leadfeeder, Creating an Innovative, AI-Powered Sales Intelligence and Go-to-Market Platform

Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, announced an agreement to merge, creating a ground-breaking AI-powered sales intelligence and go-to-market platform. Great Hill Partners, a growth equity firm that invests in high-growth, disruptive companies, has invested €180 million to support the merger and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth. Great Hill also committed an additional €50 million for the combined company to pursue strategic acquisitions.

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“Go-to-market is one of the fastest-growing areas of B2B software. Sales and marketing organizations need timely, accurate information and intelligent systems to identify and engage their prospects in an increasingly personalized, automated fashion. By bringing together Echobot and Leadfeeder, we can create the next-generation sales intelligence and go-to-market platform”

The newly formed group will be led by Echobot CEO Bastian Karweg and Leadfeeder CEO Pekka Koskinen, headquartered in Germany and powered by a globally integrated team of 250 professionals across six offices in Europe and the US supporting over 8,500 customer accounts. Great Hill Partners’ Derek Schoettle, Chris Gaffney, and Greg Stewart will join the Board of Directors.

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“It is our goal to be the leading sales intelligence and go-to-market platform to our core European and North American markets. Thanks to Great Hill, we have now assembled the best data, AI / ML, talent, and operating experience to achieve just that. We are increasingly seeing organizations looking to take advantage of their own data and third-party data, and then to augment this intelligence with better, more personalized outreach. The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption,” said Bastian Karweg, CEO of Echobot.

“Integrating Leadfeeder’s web visitor identification system with Echobot’s data and prospecting solutions creates a unique platform upon which we can both enable organizations’ to identify and engage high-intent prospects as well as introduce incremental applications that enhance B2B sales and marketing operations,” said Pekka Koskinen, CEO of Leadfeeder.

“Go-to-market is one of the fastest-growing areas of B2B software. Sales and marketing organizations need timely, accurate information and intelligent systems to identify and engage their prospects in an increasingly personalized, automated fashion. By bringing together Echobot and Leadfeeder, we can create the next-generation sales intelligence and go-to-market platform,” said Derek Schoettle, Growth Partner at Great Hill Partners.

GP Bullhound acted as the exclusive financial advisor to Echobot and Leadfeeder in the transaction, supported by legal advice from firms Hengeler Mueller, Avance Attorneys, YPOG, Latham Watkins, Choate Hall & Stewart and Merilampi.

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