Hello Alice Raises $21 Million Series B Led By QED Investors To Bolster Small Business

Hello Alice, the machine learning platform connecting small business owners to capital, networks and business services, announced a $21 million Series B raise led by QED Investors with participation from new investors including Backstage Capital, Green Book Ventures, Harbert Growth Partners, and How Women Invest. These leaders are joining historic Hello Alice investors Silicon Valley Bank, Bumble, Jean Case, Phyllis Newhouse, Courtney Adeleye, Serena Ventures, and others to ensure Main Street America builds back stronger than ever.

The $21 million Series B raise further supports Hello Alice’s mission to foster opportunity for all business owners, including people of color, women, men, immigrants, LGBTQ+ owners, veterans, owners with disabilities, and everyone with an entrepreneurial spirit. Funds will be used to strengthen the company’s ability to serve small business owners as they emerge from the pandemic, enhance the predictive capabilities on its platform to further personalized learning paths, scale capital deployed to small business owners, and launch a mobile application.

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“These investments signal that despite the recent challenges small business owners have faced, there is an economic tidal wave that will revitalize Main Street, led by the entrepreneurs we serve,” said Elizabeth Gore, Co-Founder and President of Hello Alice.

Since pivoting their support strategies and launching the COVID-19 Business Resource Center last April, co-founders Elizabeth Gore and Carolyn Rodz have raised and deployed over $20 million in emergency grants and resources for small business owners to support their survival through the pandemic. The largest percentage of those grants went to New Majority owners, prioritizing people of color and women.

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“We are thrilled to have a cap table as diverse as the business owners we serve,” said Carolyn Rodz, Co-Founder and CEO of Hello Alice. “Our investors are leaders from the Black, Hispanic, LGBTQ+, Women, and US Veteran communities. As a Latina founder and fellow small business owner, I want to ensure that as our company grows, we are fueling future diversity in capital and breaking through ceilings for the benefit of our community.”

In the past 18 months, Hello Alice has achieved over 1,100% growth and now serves nearly 500,000 small business owners weekly, while increasing revenues by over 600% through their SaaS offering. With this raise, Hello Alice continues to lead as the primary platform to access capital for SMBs, while ensuring that those traditionally left out of growth capital are now fully included and nurtured towards successful capitalization.

“Small business owners are the backbone of the U.S. economy, but many fail before they’ve had an opportunity to meaningfully serve the community in which they’re based,” said Frank Rotman, QED Investors Founding Partner. “Access to both capital and business expertise remain the biggest obstacles for SMBs, challenges heightened for women- and minority-owned businesses. Traditionally, corporations and government grants want to engage and support, but there hasn’t been a source of truth on who can qualify for their diversity grants, funds and programs. Hello Alice solves this problem, building tools that empower the new majority and enabling corporations and governments to support SMBs. Founders Carolyn and Elizabeth and the entire Hello Alice team are having a real, tangible impact on the ecosystem. We are incredibly excited to help them help others.”

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