Human Driven AI is a knowledge hub and AI Transformation company designed to equip marketers with the knowledge and skills to effectively leverage generative artificial intelligence (AI) tools. Founded by global marketing leader Jennifer Jones-Mitchell, Human Driven AI provides personalized workshops, digital content, agency masterclasses and AI Transformation strategies to demystify AI technology for brands.
“Generative AI is the single most valuable tool now available in a marketer’s toolkit,” said Jennifer Jones-Mitchell, Founder of Human Driven AI. “Agencies and brand marketers should begin by developing the right GAI tech stack to automate tasks and augment skills gaps.”
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Human Driven AI focuses on change management, helping unify marketing, advertising and PR teams around shared AI adoption frameworks. Through custom AI Transformation roadmaps, the company identifies workflows ripe for automation and content creation opportunities.
This allows brands to tap into enhanced efficiencies, creativity and insights powered by AI. Human Driven AI also provides ongoing support during launch of pilot programs to drive momentum.
“By speaking the language of AI, marketers can maximize program efficiencies, automate tasks, and create truly unique and impactful content,” Jones-Mitchell explained.
With nearly 30 years of experience leading top B2B and B2C brands and serving global agencies in senior leadership positions, Jennifer founded Human Driven AI after recognizing many marketing teams lacked practical AI knowledge. The company’s human-centered approach emphasizes ethical, transparent AI integration.
Leveraging generative AI isn’t just about improving operational efficiencies. It’s a way to future-proof your agency or marketing team to connect with tomorrow’s customer and employee.
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“Gen Z is the most digitally savvy generation we’ve seen yet,” Jones-Mitchell added. “This generation commands $360 billion in disposable income and they will make up 30% of the U.S. workforce by 2030. Meanwhile, 53% of GenZers say they feel more like themselves in the metaverse than they do in real life and 80% prefer to speak with AI-powered chatbots than humans. Marketers and agency leaders must proactively develop AI strategies today to meet these future customers and employees where they are in this new digital landscape.”
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