Ignite Visibility Strengthens Generative Engine Optimization and AI Search Optimization Leadership

Ignite Visibility, a top-ranked digital marketing agency, has announced two key leadership moves to strengthen its position at the forefront of AI-powered search innovation.

Karen Devlin has joined Ignite Visibility as Vice President of Generative Engine & Search Engine Optimization (GEO&SEO), and Seth Kluver has been promoted to Associate Vice President of GEO&SEO. These leadership updates reflect Ignite Visibility’s commitment to advancing its proprietary Rallio platform and expanding its managed services offerings for clients. By integrating GEO with social media management, reviews, and ecosystem marketing, Ignite Visibility is shaping the future of search while delivering innovative solutions that scale.

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In her new role, Karen Devlin will lead Ignite Visibility’s integrated strategy, combining traditional SEO with Generative Engine Optimization. With extensive experience in AI-driven search and large language models (LLMs), Karen will help clients optimize for emerging platforms like Google AI Overviews, Bing Copilot, Gemini, Perplexity, and ChatGPT. Her ability to blend classic SEO tactics with the evolving landscape of AI search will provide Ignite Visibility clients with the tools to stay competitive in an increasingly AI-powered search environment.

Karen joins Ignite Visibility from Brightedge, where she served as Director of AI and Generative Search. She developed a comprehensive AI Search Measurement Framework, a tool that enhanced AI search visibility. With her background in AI strategy and emerging technologies, Karen is well-positioned to guide Ignite Visibility’s clients through the complexities of AI search, ensuring they remain at the cutting edge of digital discovery.

Further strengthening the GEO and SEO leadership team, Seth Kluver has been promoted to Associate Vice President of GEO&SEO. In this expanded role, Seth will have the critical responsibility to ensure operational consistency across all GEO and SEO services. He will collaborate with leadership to refine strategies, foster cross-functional teamwork, and ensure Ignite Visibility delivers scalable, innovative solutions for clients. Seth’s promotion recognizes his proven leadership and commitment to advancing search marketing in the age of AI.

“Karen’s expertise in generative search and Seth’s ability to scale SEO operations make them the ideal team to drive our vision forward. As we continue to innovate and expand our GEO services, their leadership will ensure we remain at the forefront of AI-powered search. Ignite Visibility understands the need for brands to optimize their sites for LLMs, monitor LLM sentiment for their brand, track mentions, and utilize software like Rallio to gain insights at scale,” said John Lincoln, CEO of Ignite Visibility.

Ignite Visibility was one of the first digital marketing agencies to launch Generative Engine Optimization, helping brands gain measurable visibility in AI search results. The company is now integrating GEO into its proprietary Rallio platform and its monthly services, offering a scalable solution that combines AI-optimized search, reviews, social media marketing, and ecosystem management. With monthly reporting and actionable insights, Ignite Visibility is setting a new standard for AI-powered discovery.

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