In 2023, many people started to believe in the real possibility of a Matrix-like future. As technology continually advances, the public is often desensitized or unaware of innovations – even groundbreaking ones. However, the consumerization of generative artificial intelligence (AI) created a watershed moment for humanity this past year. It’s when the average person began to understand AI’s vast potential to impact how we live and work, and with this came a new level of obsession and fascination with the complex relationship between man and machine.
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Like most, I watched headlines unfold speculating about how Artificial Intelligence future advancements will impact our daily lives and jobs. I’ll admit, it’s difficult not to buy into the hype when large language models achieve near-perfect scores on tests and technology leaders label AI as “smarter than humans,” uttering rhetoric like “there will come a point when no job is needed.”
People are already accustomed to daily interactions with benevolent bots and virtual assistants.
Just ask Alexa or Siri (and you likely already have). Even before generative AI’s prolific rise, the most personal parts of our lives were integrated with AI. But now with tools available that utilize user prompts to generate text and images, AI is more tangible than ever for people of all ages, education levels, and fields. This has caused excitement and fear as people think about the possibilities of this intelligent technology both assisting and replacing us.
In the Matrix series, Morpheus famously said to a human race on the brink of extinction, “We’re still here.” And we are. While generative AI certainly has the potential to be a force for global innovation, economic empowerment, and more, it’s not the world’s deus ex machina.
Today, humanity is at a critical juncture. It’s our intrinsic responsibility to guide this powerful technology and ensure it operates with a moral ethos that serves rather than usurps us. Human feedback is a critical element needed to train AI. We must supervise its growth to guarantee model transparency, and ethical implementation and develop regulations around its use.
So, what’s next?
In a future filled with a lot of questions, one thing is certain – civilization is not on the brink of war with an army of hostile Agent Smiths. But, AI is transforming how we operate in a world that grows more digital by the hour. For us humans, that means the best way forward is to march on with creating the systems, processes, and guiding principles so we’re not passive participants in our own AI revolution.
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Here are three ways we may see the human-AI relationship evolve in 2024 and beyond:
New AI regulations will protect jobs
Across governments and geographies, bills will be introduced to specifically guarantee that AI complements human roles and is governed by human oversight. This will protect certain jobs from displacement and create roles that previously didn’t exist. In areas where it’s more efficient and effective to deploy AI, there will be requirements to upskill employees for roles overseeing, developing, and maintaining the technology. We’ll also see more doors open for employees to team up with AI, giving way to superhuman performance.
Discussions will also heat up about who is responsible for preparing the future workforce for hybrid human/AI roles.
Government leaders may debate the merit of higher education curricula and on-the-job training to account for potential skills gaps between entry-level roles and more senior-level employees, whose tasks are now accomplished through AI.
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Strategic business plans will be overhauled because of AI
Business leaders must examine the growing role intelligent technologies will have in their workplace operations or they risk an array of challenges, value losses, and talent drain. Some businesses should consider pitching their long-term strategic plans if they fail to consider AI’s role beyond performing certain tasks or functions. AI will have a profound impact on many organizations’ structures and scale, and businesses should start planning for that now.
This will become more urgent as AI shifts into autonomous stages of artificial general intelligence — where omnipresent applications may be more independent of humans. Executives cannot afford to look at it as just another workplace technology.
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Deepfakes become a security concern in customer experience
AI deepfakes are making waves because of the potential to spread disinformation or misrepresent recognizable faces. The average person is also at risk. We’ll see bad actors deploying deepfakes of consumers to overcome biometric verification and authentication methods. While this technology is in its infancy, the rapid advancement of AI accelerates the likelihood for customer trust and security to be disrupted. Businesses will need to focus on implementing authentication technology to address these risks, so their customers are protected and not easily exploited.
The human touch in an artificial world
As society continues to pursue revolutionary advancements in technology, the words penned by our favorite science fiction writers start to resemble fact more than fiction. While grappling with this new reality, we must remember our human compass is crucial to the core of machine and model learning.
Remember, even the Matrix still needed us to function.
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