Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Infosys and Roland-Garros Serve Up New AI-Powered Experiences for the Tennis Ecosystem

Infosys  a global leader in next-generation digital services and consulting, and the French Tennis Federation (FFT) have revealed new innovations that will continue their partnership to transform and power the game in novel, smarter more immersive ways. The innovations, powered by cloud, AI, mixed reality, and data & analytics will take fan engagement to a whole new level while continuing to empower players, coaches, media, tournament organizers, and the community.

Latest Insights: The Metaverse as the Great Diversity Experiment

Fan Engagement – Powered by Mixed Reality (XR) and AI-enabled motion analysis

Fans can practice and measure their serving skills just like the pros at the all-new Infosys x Wilson Smash Corner at Roland-Garros. Using high-tech cameras, Infosys technologies will record and super impose individual’s serves on Court Philippe-Chatrier, just as if they were serving on the main court. The participant will also be provided tailored serve analysis and feedback on their posture and performance to enhance their technique, enabling access to pro-level analysis for every fan.

In addition, Infosys will continue to drive the enhancements to existing Match Center features as well as powering the RG Fantasy Game. The Infosys Tennis Virtual Reality Experience will place fans at the center of a virtual game and give them the opportunity to take part in matches against the game’s best.

Media Enablement – A New Excitement Rating tool

A new analytical feature has been added to Infosys’ AI-Assisted Journalism tool, to help media track and report from the court to fans at home. An insight-driven tool that is designed to help journalists report accurately on the tournament, this AI powered feature picks up on multiple factors such as match length and crowd noise in the stadium to rate the levels of excitement and tension surrounding the game, bringing fans across the globe closer to the action and atmosphere.

Player Performance – An AI powered tool to drive performance advantage

AI videos, an advanced match strategy tool deployed by Infosys in 2019 at RG has been further enhanced with new innovations such as player tendencies, which analyses efficacy of their first and second serves and their returns to provide an accurate correlation between their reactive tendencies and win rate. Another new feature launched is ‘Get in the zone’ where AI curates custom video playlists and loads all the winning trends against specific opponents to positively influence the players mindset pre-match.

Related Posts
1 of 41,106

Community Engagement – Inspiring the next generation

Building on the success of last year’s STEM program, powered by Infosys’ Springboard, Infosys and the FFT will be providing a unique two-day program aimed at children with a passion for science, technology, and tennis to inspire students to explore the interplay between sport and STEM.

AiThority: The Use of AI in Hollywood

Tournament Heritage – Unveiling the Yannick Noah Room at the 3D Art Museum

The Infosys Roland-Garros 3D Art Museum, a dedicated digital space to the 130-year tournament heritage, is unveiling the Yannick Noah Room that marks the 40-year anniversary of Yannick Noah’s historic Grand Slam win in 1983. Bringing culture, sport and technology together, the room will consist of 3D immersive exhibits, a video wall and an all-new AR experience that lets visitors re-live Noah’s winning point in an augmented reality experience.

Sumit Virmani, EVP and Chief Marketing Officer, Infosys, said, “Now in its fifth year, this partnership continues to help transform and propel the sport forwards, for the better. Several new innovations this year have been powered by Infosys Topaz and bring an AI-first approach to reimagine the RG tournament in fresh new ways for fans, media and crucially players, leaning on the sport’s heritage while powering and inspiring future generations. We are truly excited with the potential of technology powered transformative progress that continues to make Roland-Garros amongst the most exciting grand slams for the billion fans of the sport around the world.”

Amélie Mauresmo, Tournament Director, Roland-Garros, said, “Infosys has amplified the reach of the tournament over the past five years, while adding real value to everyone in the game. As Digital Innovation Partner, their focus on taking the game into new dimensions while preserving the culture heritage of Roland-Garros with digital platforms has helped us engage deeper with those on and beyond the court in a meaningful way. We will continue to find avenues to make the tournament more iconic and innovative with technology.”

Read More: ChatGPT Won’t Replace Your Marketing Job, But it’s Critical to Leverage for Success

[To share your insights with us, please write to sghosh@martechseries.com]

Comments are closed.