Interactions Poised for Record Growth with New CMO Hire and Fresh Investment from Runway Growth Capital

As conversational AI market accelerates, investors bet on Interactions’ visionary leadership and innovative platform

Interactions, LLC, one of the largest standalone artificial intelligence (AI) companies in the world, announced the addition of Peter Mullen to its executive leadership team, joining as Chief Marketing Officer (CMO). This hire comes on the heels of a $50M senior secured term loan from Runway Growth Capital.

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Mullen joins at a pivotal moment for Interactions, as the company continues advancing its best-in-class customer experience technology. Mullen’s addition brings a fresh approach to brand strategy, product marketing, thought leadership and more. Simultaneously, Runway’s new investment in Interactions’ future will provide a rich opportunity for research and development efforts, bolstered operational infrastructure and growth with a primary focus on extending the company’s product roadmap.

“Quality customer experiences are more important today than ever before. No matter the external circumstances—whether it be a pandemic or economic uncertainty—our technology adapts across industries to meet consumers where they are,” said Mike Iacobucci, CEO of Interactions. “We have found the right partners both in Peter and in Runway; as we continue to scale to our next level, they will help us realize our vision for deeply human relationships between brands and customers.”

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Mullen brings more than two decades of marketing leadership to his new role as Interactions’ CMO. Previously, he was Senior Vice President of Marketing at Payactiv, where he led customer success marketing, lead-gen programming, customer acquisition, product marketing and more. Prior, he held prominent marketing and communications roles at VXI Global Solutions, Comcast and Netflix.

“I joined Interactions because of its customer-obsessed approach—and because the company has developed incredibly powerful technology to back up that passion,” said Mullen. “We are changing how the world experiences customer service and delivering real solutions for companies looking for thoughtful ways to retain their customers during these turbulent times.”

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