Jack in the Box, a leading QSR concept, and SiteZeus, an A.I.-powered location intelligence platform, recently announced a partnership designed to bring cutting-edge technology to the restaurant brand’s site-selection and market-analysis process.
The partnership came from SiteZeus’ comprehensive solutions suite and Jack in the Box’s need for a more robust market-planning tool. With ample data, real-time insights, white-space analysis, sales forecasting, and more, SiteZeus will support the brand’s agile approach to portfolio expansion and optimization.
“The key selling points for us were the speed with which SiteZeus was able to create and validate a model and the ability to update that model as often as we’d like,” says Jason Scarbrough, Lead Financial Analyst at Jack in the Box
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Jack in the Box sees an opportunity to expand its footprint by strategically entering new markets and pursuing infill growth in core markets. The brand’s real estate team is implementing SiteZeus’ white-space analysis solution to identify areas across the country where consumers are most likely to visit a Jack in the Box restaurant.
“SiteZeus’ white-space analysis will help us prioritize growth opportunities and quickly enable us to guide franchisees toward the best opportunities,” says Tim Linderman, SVP, Chief Development Officer.
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The team is also using the software’s data modeling to better understand the factors driving each store’s success and develop regional strategies. The platform’s sales forecasts have helped the brand quickly pinpoint promising sites to outpace competitors in the fight for prime real estate.
SiteZeus is a location intelligence company using fast, accurate predictive models to help emerging and established multi-unit brands enhance their market planning. Companies across multiple industries utilize the platform to confidently expand and optimize their portfolios for maximum revenue.
SiteZeus combines a brand’s store-level information with leading third-party data sets to offer sales forecasting, white-space analysis, sales and closure impact studies, portfolio optimization, and territory management. The company is now applying the same data-driven approach to help marketing teams uncover hidden opportunities and more effectively target customers and prospects through real-time customer segmentation.
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